re: Latest Marvel installment collapses at box office after weak opening.

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But $46 mil seems like a good opening?

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Yeah, there's a big difference between low-budget/indie films, like say The Blair Witch Project, which cost $60K to produce/advertise but made $248M and is considered a massive success...

...as opposed to Studio films that spend $300M to produce and another $300M to advertise banking on a billion dollar haul, and only open to $46M.