re: Did Portnoy pay anything to get Barstool back?

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“Dave Portnoy is the only natural owner for Barstool sports long term,” Snowden said. “They’re not a company and a brand, I think we all came to this conclusion, that should be owned by a publicly traded, highly regulated licensed gaming company.” Snowden explained that the company realized its product was quickly becoming outdated by having to rely on a third-party platform. He added that he’s looking forward to a future in sports betting with ESPN. “To Barstool’s defense — amazing partners — we didn’t spend, in the last year and a half, marketing dollars promoting Barstool Sportsbook, other than just the organic within Barstool ecosystem, because we didn’t have a product that we felt was strong enough to retain,” Snowden said. “We now have that, so this is great for Dave and Stoolie nation.”

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Penn CEO Snowden was interviewed on Mad Money this evening and said this. I’m not really sure what it means.