re: Target

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Here's Why the CEO of Target isn't Afraid of Cultural Backlash
The company is looking at the bigger, broader picture.

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Whether it's the company's all-ages Pride gear or internal support for LGBTQ+ employees, Cornell said that these choices pay off for the company.

"It's helping us drive sales, it's building greater engagement with both our teams and our guests, and those are just the right things for our business today," Cornell said.

Recent posts on social media have criticized Target's exceptionally-inclusive line of LGBTQ+ clothing. The uproar mainly focuses on kids' clothes or swimsuits and undergarments designed for transgender customers -- and while a few thousand have blasted #BoycottTarget across the internet, Cornell may be right to save his worries for another day.

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