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re: How big of a hit did Bud Light take on the new campaign?

Posted on 4/10/23 at 12:43 pm to
Posted by OU Guy
Member since Feb 2022
8846 posts
Posted on 4/10/23 at 12:43 pm to
This tells you how bad its going. If it had worked they’d be all over social media, their silence is telling:

Bud Light has been silent across all Social Media platforms since the Dylan Mulvaney brand partnership backlash erupted.

• Instagram- no posts since March 30th
• Twitter- no posts since April 1st
• Facebook- no posts since March 30th

Why is Bud Light so silent?
Posted by OU Guy
Member since Feb 2022
8846 posts
Posted on 4/10/23 at 12:46 pm to
The Food Manufacturing Guy
@TipOfTheBanana

I looked at 1 of our bars sales of Bud Light over the last 6 weeks.

We have 6 draft lines at this location. BL is usually #1 or #2 by $ and always >30% of sales mix. Very high-volume location and last year we did >300 kegs of BL.

No comments, just info.

Here are the results:



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