re: How big of a hit did Bud Light take on the new campaign?

This may be an unintended boost for AB: Bud Light was as dead as dead can be before it became tranny fluid. The potential rush to another brand like Ultra, Corona, Miller, etc. has a good chance of being an AB beer also.

Bud Light may be the sacrificial lamb (that was on life support already) that pays dividends.

**I am in NO WAY implying that woke skeletor-looking bitch at Bud Lt. planned it this way, because she is a retard.