re: How big of a hit did Bud Light take on the new campaign?

Whatever they lost they'll recoup over time probably.

I can tell you one thing though

they gained zero new customers. trans and progs turn their nose up at bud light. you can be an 'ally' all day, but that won't make them buy your products.


See: Disney's woke arse movies failing over and over. Strange world, Lightyear, trying to capture demographics that don't watch kids movies.


So while they won't go broke, they lost money attempting to capture a market share that was never gonna buy their shite in the first place.