Bad news for Makers Mark drinkers

The company that distills Maker’s Mark is reducing the alcohol content of the famous bourbon in an effort to keep up with growing global appetite for the product, Quartz reports.

The move comes in response to concerns the company won't be able to meet rampant demand for Maker's Mark since it's "very low on supply,” Rob Samuels, COO of Beam Inc. (which also makes the less-expensive Jim Beam bourbon), wrote in an email to consumers. The spirit will now have an alcohol-by-volume content of 42 percent, instead of 45 percent.

Just this year bourbon and Tennessee whiskey sales have risen 5 percent, reflecting the spirits' rising popularity. Bourbon in particular has become so popular that it now accounts for 35 percent of all spirits sales, according to Today. Boutique brands such as Pappy Van Winkle’s are all but impossible to find due to the high demand, WFPL reports.