Depends on what I'm using it on. I have been using 5-spice a lot more recently. 5-spice chicken thighs is bomb. Its also great with popcorn....5-spice, cayenne, touch of cinnamon when you put the popcorn in the pot. Awesome flavor.
I used to spend a lot on seasonings then I made a few changes that really were game changers.
Sea salt, fresh cracked pepper, quality olive oil you could drink, shallots, garlic and onion and fresh herbs. If you don't want to keep up an herb garden you can buy $1 small plastic containers of fresh herbs. A lemon zester, garlic press and tiny grater are the only obscure tools I really use.
I am a a fan of McCormicks Montreal Steak and Weber's Kickin' Chicken for those lazy cooking days.