re: So how butthurt were the craft brew people about that Bud commercial?

Found this

LINK

quote:

---

Bud is "brewed for drinking, not dissecting," the ad declares over footage of three men who are caricatures of beer snobs. Then comes this: "Let them sip their pumpkin peach ale, we'll be brewing us some golden suds."

---

quote:

---

Budweiser VP Brian Perkins said "This is not an attack on craft beer this is not an attack on competition," Mr. Perkins said. "The only other beer that we reference in the spot is a fabricated, ludicrous flavor combination of pumpkin peach ale."

---

That you, are now the sole production brewer of...

Don't they have trademark protections on beach wood aging in marketing?

quote:

---

Would that not send a message that Chili's is threatened by the competition from local eateries?

---

I have sources at AB who have confirmed that while craft brewing has briefly been touched on in meetings, there is absolutely no threat to their overall business model.

I got a good laugh at it... honestly their best marketing strategy at this point is to attack the beer nerds, so they can go for it.

Then I went back to drinking a craft beer.

About as butthurt as I get about people starting threads without reading the titles of other threads on the front page.

quote:

---

I have sources at AB who have confirmed that while craft brewing has briefly been touched on in meetings, there is absolutely no threat to their overall business model.

---

Then why are they buying up craft breweries where they can?

It is a threat. If it's not seen as a threat, then the management at AB/INBEV should be fired.

quote:

---

A recent company study found that 44% of drinkers aged 21 to 27 have never tried the brand (budweiser), reports Tripp Mickle at The Wall Street Journal.

---

I would think that would be a cause for concern when half of your market share from 10 years ago is no longer there. If not, then you are driving your business in the ground.

Now granted, AB/INBEV is the largest "brewery" in the world, and owns multiple breweries around the globe, so their salaries aren't hurting. But their profit margin has taken a big hit by the craft industry.

quote:

---

So what if they are? Still no reason to get your panties in a wad. You should just chuckle, say ha, that's funny, kick your feet up and enjoy the success. Not go on about how mean the big bullies are.

---

I'm not complaining about them. I enjoy talking about beer. Ergo, my responses to this thread. I saw your posts in the other thread, and it appears you are really hoping there is this outrage against bud drinkers. We don't care what you drink. I just don't care for the AB/INBEV's business techniques, as it is meant to stifle competition.

I believe they are wildly successful with their commercial and i've admitted many times, that brewing their beer is a tremendous feat. They brew the same beer that tastes the exact same, brewed over 6 or 7 locations millions of times, with a style that is meant to accentuate any off flavors that may/may not come up. Kudos to them. A crisp lager is a hard style to brew, and they manage to do it the same, over multiple breweries for multiple years. That is not an easy feat.

But don't start coming after craft drinkers and start disparaging them because they aren't caught up in the quantity over flavor model you've been pushing recently.

People expect more flavor nowadays when it comes to food/beverages. It's just a fact that young adults are more concerned with quality today in their meals than in the past. That translates to beer too. So bud can make all the commercials against craft drinkers all they want, but all it does is make them appear petty.

I'm still pissed

quote:

---

total BS

---

Bud crowded out of craft beer craze

quote:

---

The self-proclaimed King of Beers is more of an afterthought among young consumers at Jake’s and bars across the U.S.: Some 44% of 21- to 27-year-old drinkers today have never tried Budweiser, according to the brand’s parent company, Anheuser-Busch InBev NV.

---

To be fair, it is saying "budweiser" the brand, not bud products.

quote:

---

Young drinkers aren’t the reason Budweiser volumes have declined in the U.S. for 25 years, from its nearly 50-million-barrel peak in 1988 to 16 million barrels last year. Light beers like its sister, Bud Light, have chipped away at Bud’s share of the market for decades. Bud Light overtook it as the No. 1 selling beer in 2001, and Coors Light displaced it as No. 2 in 2011.

---

quote:

---

Budweiser has a 7.6% share of the $100 billion U.S. beer market, down from 10% five years ago, and 14.4% a decade ago, according to Beer Marketer’s Insights. The biggest Budweiser drinkers are between the ages of 28 and 34 and consumption among that age group will decline as they settle down.

AB InBev looks at 20-somethings as a new market to tap. The number of people turning 21 peaked in 2013 at around 4.6 million. They represent the largest number of new drinkers since the Baby Boom, according to the National Beer Wholesalers Association.

In their demographic, craft beer makes up 15% of their out-of-home buys, compared with 10% for older generations, according to Nielsen, and it is growing by two percentage points a year. They also consume more cider, flavored-malt beverages and ready-to-drink cocktails.

---

quote:

---

It will try to elbow Bud back into the bar. Budweiser has gone from being one of four beers on draft a decade ago to being one of 10 options today, distributors estimate. Many bars don’t offer it at all. That’s a problem when young people scan a bar’s draft menu first, said Tim Bauguess, the general manager of R.H. Barringer Distributing Co., a Budweiser wholesaler.

---

I didn't see it live, but saw the Youtube link.

I don't get the big fuss. It's true.. Budweiser is for people who just want to drink their beer, not taste it. You can't dissect or discuss the flavors of Budweiser because there is no flavor besides bland American lager.

People are upset because they use some guy with a badass moustache sniffing a beer to stereotype craft beer nerds? I'm not even mad.