How in the hell did you find that? Did you go to Italy and have that or something?
Yes, I first had it in Italy, but it's available via mail order here in the US. There are dozens of brands of hazelnut spread in Italy, and Nutella is pretty low on the quality spectrum. The better crema nocciola brands have a higher percentage of nuts. Barratti brand has small bits of crunchy hazelnuts in the spread--about the same texture as crunchy peanut butter. It makes a damn good filling for sandwich cookies or thumbprint cookies.