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re: Courtyard Brewery's taproom plan clears New Orleans City Council

Posted on 4/15/14 at 4:17 pm to
Posted by Y.A. Tittle
Member since Sep 2003
101414 posts
Posted on 4/15/14 at 4:17 pm to
quote:

I understand that tap rooms have not panned out as successfully as had been hoped.


Seems like a HUGE hurdle marketing-wise. I wish them well, though, I suppose.
Posted by fightin tigers
Downtown Prairieville
Member since Mar 2008
73681 posts
Posted on 4/15/14 at 5:39 pm to
quote:

Maybe they could start up a food truck and park it out front? Not sure if that'd be kosher.


Have seen where some brewpubs rotate food trucks every night. Not sure if they get a cut, or if the trucks bring business and vice versa.
Posted by LSUAfro
Baton Rouge
Member since Aug 2005
12775 posts
Posted on 4/16/14 at 10:19 am to
quote:

Can someone smarter than me explain how this can make enough money to stay open?

Wish I could.

I am going to assume that they are paying minimal rent. I am also going to assume they are renovating their space to make it visually appealing for a "beer tasting room", and at the volume they intend to produce it seems that it would take foorreevver to see a ROI especially if they are taking on debt to accomplish these objectives.

I can appreciate the start small approach, but I'm just not seeing this having a viable going concern with the current model.

I am curious/interested in seeing this rollout and will definitely visit.
Posted by ProjectP2294
South St. Louis city
Member since May 2007
70297 posts
Posted on 4/16/14 at 10:55 am to
Their guest taps provide the best chance to make money early on. But that's hardly a sustainable business on that level.
Posted by TigerWise
Front Seat of an Uber
Member since Sep 2010
35113 posts
Posted on 4/16/14 at 10:57 am to
How does that work with the guest taps ? Does it have to go through a distributor ?
Posted by ProjectP2294
South St. Louis city
Member since May 2007
70297 posts
Posted on 4/16/14 at 10:58 am to
quote:

How does that work with the guest taps ? Does it have to go through a distributor ?

I think so, I know it does here in STL. There is a taproom here that I frequent. They have 4 of their own beers and maybe about 10 guest taps right now, and they get their guest taps from the local distributors.
Posted by JasonL79
Member since Jan 2010
6397 posts
Posted on 4/16/14 at 1:31 pm to
Hopefully they make it. I will certaintly check it out. I'm wondering what types of beers they will be putting out. Anybody know? Anybody sample any of their brews yet?
Posted by BlackenedOut
The Big Sleazy
Member since Feb 2011
5804 posts
Posted on 4/16/14 at 2:47 pm to
Guest taps seem like it would cause tension getting the specialty beers they want from distributors.
Posted by TigerWise
Front Seat of an Uber
Member since Sep 2010
35113 posts
Posted on 4/16/14 at 2:55 pm to
I'm still confused on how this works. I was under the impression breweries can only sell what they produce. I guess brewpubs are different.
Posted by BlackenedOut
The Big Sleazy
Member since Feb 2011
5804 posts
Posted on 4/16/14 at 4:24 pm to
SO I think a brewery can sell up to 10% of their inventory direct from their brewery to the consumer. This is a state ATC rule rather than a city of New Orleans regulation.

Courtyard has been battling with the City for a zoning or land use issue in order to get approval to open a brewery/taproom.

I am not familiary with the particular law that would allow a brewery to sell another brewery's beer onsite, but one would think that would not be illegal. This is because in general the state prefers non-exclusivity in retail outlets.
Posted by Fratastic423
Baton Rouge
Member since Feb 2007
5990 posts
Posted on 4/17/14 at 9:16 am to
Sorry I forgot to get back to this.

There are two different license options for a brewery to operate under. The first is what almost all (other than Old Rail and Crescent City) breweries in LA have, which is a production brewery license. Under that license breweries are allowed to apply for a retail permit in a separate space that gives them the ability to sell up to 10% of their product directly to the public. So a tap room. At the moment those tap rooms cannot sell other products, which is an issue for some of the breweries as wives (or non-beer drinkers) are not willing to hang out in the bar with their beer drinking companion for more than 1 drink. So the breweries are trying to get wine/other alcohol added to their retail permits to entice people to stick around. Under this license the other 90% of product has to be sent through a distributor, no matter where it goes from there.

The other type of license is what Old Rail and CC have and what Courtyard wants. A brewpub (terrible name) license is basically a retail/bar license that allows for production. These breweries are not allowed to distribute their beer but only allowed onsite sales. Under the bar/retail aspect of their license they are allowed to sell whatever product they want as long as it comes from either their facility or from a distributor. So if Old Rail wanted to have a Chafunkta beer on tap (for some reason) they would have to get that keg from Chafunkta's distributor.

Also as an aside, brewpubs can donate their beer to any festival or non-profit unlike production breweries due to the brewpub paying the retail taxes on the product. Whereas since breweries and distributors have not paid the retail taxes they cannot donate as of this moment. The bill looking to change this has left the House and is waiting on the Senate to approve it.

I think that is pretty comprehensive. Hope it helps.
Posted by TigerWise
Front Seat of an Uber
Member since Sep 2010
35113 posts
Posted on 4/17/14 at 9:22 am to
Thanks for clearing that up. I think with the current laws, as dumb as they are, it will benefit Courtyard.
Posted by Fat Harry
70115
Member since Mar 2005
2215 posts
Posted on 4/17/14 at 9:37 am to
Frat-tastic is correct. And with any manufacturing operation, federal, state, and local licenses/permits are required. Additionally, City of New Orleans zoning regulations under the "old" CZO (new CZO has been proposed but not adopted) restrict where these operations can occur and require a kissing of the ring / conditional use to operate. It's about to get worse with the new CZO, under which the business will also have to be blessed by the relevant neighborhood organization to get approval. Look for a lot of newfound wealth for the neighborhood orgs once the "donation" process starts.
Posted by notiger1997
Metairie
Member since May 2009
58131 posts
Posted on 6/13/14 at 10:42 am to
According to nola.com, they got their federal permit approval this week. Going forward with another city approval and all of that garbage and hoping to be open in August.
Knowing how the city and the different code inspecters, etc work, I think September would be more realistic.
Posted by Y.A. Tittle
Member since Sep 2003
101414 posts
Posted on 6/13/14 at 10:50 am to
quote:

Going forward with another city approval


Good lord!
Posted by BottomlandBrew
Member since Aug 2010
27098 posts
Posted on 6/13/14 at 10:53 am to
quote:

Going forward with another city approval


Oh for frick's sake.
Posted by notiger1997
Metairie
Member since May 2009
58131 posts
Posted on 6/13/14 at 11:01 am to
It doesn't seem like a big issue. Just a final planning commision approval and they appear to have been working with the neighbors very well so far on the project.
Here is the article. LINK
Posted by BottomlandBrew
Member since Aug 2010
27098 posts
Posted on 6/13/14 at 11:11 am to
Does anyone know what kind of beer they're going to be producing?

And digging through Courtyard's Twitter, I came across another interesting twitter account.
Posted by Jax-Tiger
Port Saint Lucie, FL
Member since Jan 2005
24743 posts
Posted on 6/13/14 at 12:55 pm to
quote:

Maybe they could start up a food truck and park it out front?


This works very well in Portland. There are several breweries/taprooms that do this. Basically, the food truck owner pays rent to park his food truck on a semi-permanent basis on the brewery property.
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