As everyone on this board knows, the media is lazy. If you don't reach out to them, they won't cover your news. However if you make it easy for them to do a story and do their work for them, they will cover it.
Lazy, incompetent, biased, and condescending. Even if you do reach out and make it easy for them, they will inevitably put their preconceived biases to work on the story, regardless of the facts.
Major media across the nation covered the scrawny anti-gun protest and tried to imply that it somehow illustrates a changing tide in American attitudes and enlightenment. They portray those protesters as thoughtful, patriotic, do-gooders.
While they ignore or denigrate another massively larger march in support of conservative values and portray the protesters as narrow-minded kooks and haters, who seek to deny the rights of others.
Anyone who isn't appalled by this blatant bias of the media is dishonest, conniving, stupid, arrogant, or all of the above.