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Second Line Brewery. Coming soon to Mid City

Posted on 5/6/14 at 11:55 am
Posted by CHEEEEESE
Pres. of the Mike Lowery Fan Club
Member since May 2006
10476 posts
Posted on 5/6/14 at 11:55 am
LINK

quote:

They expect to return to New Orleans Aug. 1 with newly hired head brewer, Jason Weissberg, who currently runs the Dogfish Head brewpub in Delaware.
Posted by TigerWise
Front Seat of an Uber
Member since Sep 2010
35113 posts
Posted on 5/6/14 at 11:56 am to
It's happening
Posted by Dav
Dhan
Member since Feb 2010
8071 posts
Posted on 5/6/14 at 11:59 am to
JIMP
Posted by HeadyBrosevelt
the Verde River
Member since Jan 2013
21590 posts
Posted on 5/6/14 at 11:59 am to
Where is the exact location?
Posted by Matisyeezy
End of the bar, Drunk
Member since Feb 2012
16624 posts
Posted on 5/6/14 at 12:01 pm to
Posted by CHEEEEESE
Pres. of the Mike Lowery Fan Club
Member since May 2006
10476 posts
Posted on 5/6/14 at 12:01 pm to
Article says in a Mid-City warehouse space that until recently housed film industry equipment.
Posted by BottomlandBrew
Member since Aug 2010
27065 posts
Posted on 5/6/14 at 12:02 pm to
quote:

By the end of the year


This seems ambitious.
Posted by BlackenedOut
The Big Sleazy
Member since Feb 2011
5800 posts
Posted on 5/6/14 at 12:04 pm to
Ambitious to say the least, Id place the over/under at Christmas 2015.
Posted by TigerWise
Front Seat of an Uber
Member since Sep 2010
35113 posts
Posted on 5/6/14 at 12:04 pm to
quote:

This seems ambitious.


They didn't say what year.

No way will it be this year.
Posted by Rouge
Floston Paradise
Member since Oct 2004
136794 posts
Posted on 5/6/14 at 12:05 pm to
quote:

Ambitious to say the least, Id place the over/under at Christmas 2015.
DFH has already hired someone else to run their brewpub, so they better get moving quick or at least have the guy on the payroll
Posted by BlackenedOut
The Big Sleazy
Member since Feb 2011
5800 posts
Posted on 5/6/14 at 12:09 pm to
At the very least, the very least, you are looking at a six month project to get all your permits and approvals from city, state, and feds. That is under perfect conditions.

Assuming they have a lease for the premises, they need to get neighborhood approval, zoning, safety and permits, City Planning Commission, City Council, City ABO, State ATC, Federal ATF clearance, plus a whole slew of other things lined up. Not to mention construction, financing, general tomfoolery delays.

If they are moving to town August 1, end of year is near impossible.
This post was edited on 5/6/14 at 12:10 pm
Posted by BottomlandBrew
Member since Aug 2010
27065 posts
Posted on 5/6/14 at 12:09 pm to
quote:

Article says in a Mid-City warehouse space that until recently housed film industry equipment.


A lot of those warehouses are along the Lafitte Corridor. If this brewery is adjacent to one of the more open portions of the greenway, they're going to have a hard time limiting their 10% on-premise sales.
Posted by Rohan2Reed
Member since Nov 2003
75674 posts
Posted on 5/6/14 at 12:11 pm to
More like Red Tape Brewery. Am I right?!
Posted by TigerWise
Front Seat of an Uber
Member since Sep 2010
35113 posts
Posted on 5/6/14 at 12:14 pm to
quote:

If this brewery is adjacent to one of the more open portions of the greenway, they're going to have a hard time limiting their 10% on-premise sales.


Why ?
Posted by BottomlandBrew
Member since Aug 2010
27065 posts
Posted on 5/6/14 at 12:16 pm to
Imagine Nola's taproom being located at The Fly. People in this town love to sit outside and drink.
Posted by BlackenedOut
The Big Sleazy
Member since Feb 2011
5800 posts
Posted on 5/6/14 at 12:16 pm to
If the greenway is a hit and filled with fixed wheel suds seekers, they'll need to sell 9 beers in restaurants, stores, and bars for every one sold at the brewery. Without the right distributor and brand awareness, that can be hard to do.
Posted by BlackenedOut
The Big Sleazy
Member since Feb 2011
5800 posts
Posted on 5/6/14 at 12:17 pm to
Even more to the point, imagine if NOLA opened with a tap room first, instead of getting local and regional distribution down and then opening a tap room.
Posted by urinetrouble
Member since Oct 2007
20503 posts
Posted on 5/6/14 at 12:20 pm to
quote:

Jason Weissberg, who currently runs the Dogfish Head brewpub in Delaware.


Get ready for their Diabeetus DIPA.
Posted by Matisyeezy
End of the bar, Drunk
Member since Feb 2012
16624 posts
Posted on 5/6/14 at 12:22 pm to
It's been awhile since I had their 60 or 90 minute, but I don't remember them being THAT malty.
Posted by TigerWise
Front Seat of an Uber
Member since Sep 2010
35113 posts
Posted on 5/6/14 at 12:27 pm to
quote:

Even more to the point, imagine if NOLA opened with a tap room first, instead of getting local and regional distribution down and then opening a tap room.


I guess that makes more sense. NOLA host a butt load of events and they will never come close to hitting that 10% mark. But if this place has basically no distribution and a really nice tap room I could see it hitting that number.
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