I'm not here to pile on, honestly, and I understand your explanation. But, to me, there are three problems: 1) personally, I'm not sure I'd like the name regardless of the context, type of site or its content; 2) the name has no clear relationship to basketball (yeah, I know . . ."shots" . . .but no) and 3) exacerbating problem 2 is that BBS actually misleads potential readers to think of specific things other than basketball as being on the site, e.g., a review of bars, comments from Bourbon Street, etc.
Of course, good content is much more important, and perhaps we'll all get used to it.