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re: Update: 'The Marvels' discussion thread. It Ends as Lowest-Grossing MCU film

Posted on 10/13/23 at 11:35 am to
Posted by ProjectP2294
South St. Louis city
Member since May 2007
70385 posts
Posted on 10/13/23 at 11:35 am to
I thought the stakes were a little too high for the series. They should have kept it a little more local than they did.

And like a lot of their content lately, it felt more like it existed only to set something else up rather than to tell a story.

I didn't hate it though, and may even re-watch it before seeing this movie. But I won't be seeing this movie in theaters.
Posted by Roaad
White Privilege Broker
Member since Aug 2006
76525 posts
Posted on 10/13/23 at 11:37 am to
quote:

I thought the stakes were a little too high for the series.
Yeah, it climaxed and resolved that a bit too quickly.

quote:

it felt more like it existed only to set something else up rather than to tell a story.
It was just meant to be an origin story for a character that wasn't too popular.

Posted by SquatchDawg
Cohutta Wilderness
Member since Sep 2012
14227 posts
Posted on 10/13/23 at 11:41 am to
quote:

read comics from the era of the black Captain Marvel but I think the average movie goer has no idea, or at least no affinity for, either of the new Marvel characters.


I did as well and have a few boxes in storage of some nice little runs of early/mid 80’s comics including the first appearance of Binary (C Danvers remake) in X-Men and the first appearance of Monica Rambeau in the Spider-Man Annual.

And even I DGAS to see this.
Posted by Scoob
Near Exxon
Member since Jun 2009
20429 posts
Posted on 10/13/23 at 12:44 pm to
quote:

The Marvel franchise is now headed in the same direction as Star Wars.

Two of the biggest entertainment IPs in the world and Disney is now tanking both of them. It's actually kind of impressive.
Nah, there's a big difference between Star Wars and the MCU.

Star Wars, for all the love, had 6 movies, the most recent of which was about 2 decades old. The market was there, Disney just flat-out whiffed badly. The fact that the TV shows are popular are testament that there's still a market, if they can overcome the disastrous sequel trilogy.

Marvel- a different animal. Costumed superheroes "in the real world" was the appeal, part of what made Iron Man so great early one.
That has pretty much been milked as dry as it can be-
that "real world" now has dozens of costumed folks, a couple public alien invasions, half of humanity randomly disappearing like the Rapture, then reappearing 5 yrs later. Manhattan and London have been attacked, a city in Eastern Europe has been completely destroyed, a hidden advanced civilization in Africa has appeared, CNN has covered shapeshifting alien refugees among us, and a giant hand has risen out of the Pacific.

In other words, it's not the real world anymore, not even close. And because everything is connected in it, you have to have a working knowledge of movie A to watch movie C. There's no reason to even call it "Earth", because anything you know would not fit there. It's not like a James Bond flick, where everything that happens is kept secret from the public; this shite is all common knowledge to the population there.

In short, the MCU has just run it's course. I'm willing to suspend disbelief for a story, but I'm not going to keep following an entire make-believe alternate reality for decades; not when it originally was supposed to be "us" in the here/now.

Similarly, I like Top Gun Maverick, but I don't want 20 movies detailing our war with a make-believe country, the political fallout from that war, new alliances with and against that non-existent country, etc.
Posted by SaintEB
Member since Jul 2008
22756 posts
Posted on 10/13/23 at 12:58 pm to
All of this may be true, but it was slow at times. I don't feel like I got a good understanding of the back story they tried to tell. Maybe its just me. Lastly, I just don't see how she fits into the cinematic universe. Maybe this movie clears it up, but I think she is better suited as a Disney+ show.

Off topic, but I feel this way about Blue Beetle in DC as well, after seeing that movie.
Posted by Bottom9
Arsenal Til I Die
Member since Jul 2010
21776 posts
Posted on 10/13/23 at 1:07 pm to
quote:

Pushing their version of Kamala into a film shows you that Disney is actively trying to frick this up.



I kinda see it the opposite way. Brie Larson sucks arse as Captain Marvel. Kamala Khan was very well cast. Her show was far from the worst thing Disney has produced and she oozed charisma on it no matter how many downvotes this gets.

I legitimately think that she is going to be the only redeemable quality of this movie.
Posted by rebelrouser
Columbia, SC
Member since Feb 2013
10644 posts
Posted on 10/13/23 at 1:08 pm to
This news makes me happy. How much will this one lose? 250M 350M? How long will Disney be able to eat the losses? They've slaughtered all of their cash cows and Snow White is due out early next year. Hilarious.
Posted by BlueWaffleHouse
LA
Member since Jul 2012
1851 posts
Posted on 10/13/23 at 1:31 pm to
quote:

At this point it would have been better to have just closed the story line with Endgame.


They should’ve done this and (*in order to keep stockholders happy by not shelving everything for 5+ years) they could’ve immediately pivoted to making new marvel films set in different eras of the past so they wouldn’t have to try and continue the same storylines.
Posted by Fewer Kilometers
Baton Rouge
Member since Dec 2007
36071 posts
Posted on 10/13/23 at 1:40 pm to
quote:

I kinda see it the opposite way. Brie Larson sucks arse as Captain Marvel. Kamala Khan was very well cast. Her show was far from the worst thing Disney has produced and she oozed charisma on it no matter how many downvotes this gets. I legitimately think that she is going to be the only redeemable quality of this movie.
Agreed. Wish they’d given Kahn a small part in a Spider-Man film or something similar. Let a large audience sample her in something good instead of cuffing her to this Brie Larson lead zeppelin.
Posted by Roaad
White Privilege Broker
Member since Aug 2006
76525 posts
Posted on 10/13/23 at 2:34 pm to
Multiverse of Madness would have been a good time to show her, too.
Posted by Scoob
Near Exxon
Member since Jun 2009
20429 posts
Posted on 10/13/23 at 3:00 pm to
quote:

This news makes me happy. How much will this one lose? 250M 350M? How long will Disney be able to eat the losses? They've slaughtered all of their cash cows and Snow White is due out early next year. Hilarious.

I think Disney is in huge trouble financially, because they need some new ideas.

They botched Star Wars, which they're trying to fix; but a couple good TV shows don't make up for poisoning the well with that sequel trilogy, not yet.

Live-action remakes of classic animation can occasionally make a buck, but it's not a guaranteed winner.

As for the MCU, I think they did great with that... but it's outlasted it's welcome. It's over, and I just don't care anymore.

If there's nothing else in the pipeline, then they're in big trouble, overextended and about to see some serious collapse.
Posted by WaltWhite504
Member since Sep 2021
1340 posts
Posted on 10/13/23 at 3:14 pm to
quote:

Purple haired bipoc female liberal arts majors


Meanwhile across the hall at the Taylor Swift movie.



Movies by - for - and about women is what sells now.

No woman said - I want an all female Avengers film.

That was a mans idea.
Posted by Proximo
Member since Aug 2011
15561 posts
Posted on 10/13/23 at 3:37 pm to
quote:

No woman said - I want an all female Avengers film. That was a mans idea.

Oh really? How do you explain the force is female and kathleen Kennedy?
Posted by molsusports
Member since Jul 2004
36129 posts
Posted on 10/13/23 at 9:00 pm to
quote:

I think Disney is in huge trouble financially, because they need some new ideas


Or some old ones. Superheroes and comic book characters skew male in their audience interest. Trying to push predominantly female superheroes just misses the audience mark.

quote:

They botched Star Wars, which they're trying to fix; but a couple good TV shows don't make up for poisoning the well with that sequel trilogy, not yet.



They wanted to break it. So they could sell a different one. That now doesn't sell.

quote:

As for the MCU, I think they did great with that... but it's outlasted it's welcome. It's over, and I just don't care anymore.


I'm pretty done with the marvel universe as Disney has reimagined it lately. Super Homer Simpson the God of Thunder or Sorcerer Supreme doesn't have much appeal.
Posted by Ace Midnight
Between sanity and madness
Member since Dec 2006
89574 posts
Posted on 10/13/23 at 10:12 pm to
They're even trying to bait the field with Loki, but it isn't likely to work.

This film will struggle to match its domestic opening from the first film with the entire domestic run.

And with a projected net spend of at least $300m (probably closer to $350m), it will again need ridiculous, stratospheric numbers to break even. Marvel Studios' loss of any sort of fiscal discipline (frankly, it is Disney-wide) has doomed most of these post-Endgame films to mediocre profitability or outright losses.
Posted by RLDSC FAN
Rancho Cucamonga, CA
Member since Nov 2008
51660 posts
Posted on 10/14/23 at 8:05 am to
From Forbes

quote:

They show that over the two-year period from the incorporation of the company to September 30, 2022, it spent $274.8 million (£221.8 million) and banked a $55 million (£44.4 million) subsidy from the government of the United Kingdom where the movie was made. This brought its net spending down to $219.8 million meaning that the movie will have to gross at least $439.6 million at the box office to break even as studios get around half of theater takings. Passing this threshold might not be child's play.


LINK
Posted by yankeeundercover
Buffalo, NY
Member since Jan 2010
36373 posts
Posted on 10/14/23 at 8:19 am to
What “presales” are they measuring? Movie tickets? DVD’s?
Posted by Ace Midnight
Between sanity and madness
Member since Dec 2006
89574 posts
Posted on 10/14/23 at 8:56 am to
quote:

They show that over the two-year period from the incorporation of the company to September 30, 2022, it spent $274.8 million (£221.8 million) and banked a $55 million (£44.4 million) subsidy from the government of the United Kingdom where the movie was made.


Okay. That's through September 30, 2022. I assume you will admit they spent money on editing, CGI adds, reshoots, etc., since then?

And, obviously, pre-release marketing/promotion isn't included, either. So, the final, net spend is still going to cross the $300m if not $350m threshold.

quote:

at least $439.6 million at the box office to break even


Laughable. That hasn't been the legit break-even point for any Marvel film in a long, long time.
Posted by Roaad
White Privilege Broker
Member since Aug 2006
76525 posts
Posted on 10/14/23 at 10:08 am to
quote:

I just don't see how she fits into the cinematic universe
1 of 2 ways, based on the last scene of the show:

1) Introducing the concept of mutants, and therefore Xmen

2) Introducing Inhumans to the broader universe
Posted by AUCom96
Alabama
Member since May 2020
5012 posts
Posted on 10/14/23 at 10:23 am to
quote:

Similarly, I like Top Gun Maverick, but I don't want 20 movies detailing our war with a make-believe country, the political fallout from that war, new alliances with and against that non-existent country, etc.



That was just the backdrop of Top Gun: Maverick.

It was a story about a known hero struggling with age, continued grief over the death of his best friend, his estranged relationship with that friend's son, the sudden loss of another friend and loneliness in the face of trying to overcome his own ego to teach younger, similarly cocky pilots. It has great stunts, but it's a character story.

Downey Jr was a charismatic actor playing a strong character. Chris Evans was a charismatic actor playing a strong character. Same with Chris Pratt with GOTG and Charlie Cox in Daredevil. The Avengers/Thanos saga brought in a lot of cash, but it became primarily about special effects and the actors brought in for the newer franchises were a major step down. The stories became less about character and more about confusing, apocalyptic, special effects laden messes.

There's definitely fatigue, but story will always outlast effects alone. The stories aren't there.
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