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re: How much Push does Spieth's win give UnderArmor in the golf apparel bidness?

Posted on 4/14/15 at 1:57 pm to
Posted by iheartlsu
Nashville
Member since Sep 2005
27726 posts
Posted on 4/14/15 at 1:57 pm to
UA definitely has better styling
Posted by SwaggerCopter
H TINE HOL IT DINE
Member since Dec 2012
27232 posts
Posted on 4/14/15 at 2:01 pm to
So does be just happen to prefer hitting all Titleist?
Posted by lsupride87
Member since Dec 2007
95928 posts
Posted on 4/14/15 at 2:02 pm to
quote:

So does be just happen to prefer hitting all Titleist?
Yes. He said he picked his clubs and decided who would be his sponsor that way. He said he would never let a sponsorship effect his golf game, like Rory did when he first changed to Nike
Posted by TT9
Global warming
Member since Sep 2008
82952 posts
Posted on 4/14/15 at 2:03 pm to
they sponsor him.
Posted by BRgetthenet
Member since Oct 2011
117734 posts
Posted on 4/14/15 at 2:08 pm to
Nuff said
Posted by elposter
Member since Dec 2010
24994 posts
Posted on 4/14/15 at 2:09 pm to
quote:

Golfers don't like UA and they never will


Is Spieth not a golfer? He looked like a golfer this past weekend.

Posted by Hurricane Mike
Member since Jun 2008
20059 posts
Posted on 4/14/15 at 2:09 pm to
quote:

UA makes good stuff but it's just so damned expensive

Even at their outlet stores, there is rarely a deal to be found


Yeah I'm not paying $65 for a golf shirt when I can get a decent one at a regular outlet store for $25. That's getting up there with LSU fishing shirts and Coaches shirts.
Posted by Paul Allen
Montauk, NY
Member since Nov 2007
75274 posts
Posted on 4/14/15 at 2:11 pm to
Who is going to pay over $70 a shirt in a dying market (golf apparel/equipment)? More courses are closing year after year. Not sure if it makes a big difference. Had Spieth been around 1997-2007 he would have made a difference. Golf is nowhere near what it once was, in terms of popularity.
Posted by Front9Bandit
Member since Dec 2013
15432 posts
Posted on 4/14/15 at 2:14 pm to
quote:

Little to none. Golfers don't like UA and they never will


Ok I have several shirts and some cold weather gear that's great, I pretty much wear UA or FJ golf apparel only.
This post was edited on 4/14/15 at 2:15 pm
Posted by RileyTime
Gulf Breeze, FL
Member since Oct 2008
6936 posts
Posted on 4/14/15 at 2:17 pm to
quote:

this might open them up to the 30-55 crowd


I'm 30 and I wear UA pants haha.
Posted by elprez00
Hammond, LA
Member since Sep 2011
29433 posts
Posted on 4/14/15 at 2:24 pm to
quote:

but they are going after the shoe market now,

Under Armour is expanding their shoe brand across the board. Their running shoes are pretty legit. Hunting boots are of decent quality. Several articles available about their push to get into the shoe market.

The spikes they put out for Jordan for the tourney sold out online instantly. I'd try out a pair, I've tried their running shoes.

I'll say that their apparel has increased in quality. I've got a bunch of their running gear and its good stuff. Its no more expensive than off the rack Nike stuff, and there are always deals to be had.
Posted by Wayne Campbell
Aurora, IL
Member since Oct 2011
6391 posts
Posted on 4/14/15 at 2:43 pm to
quote:

Posted by GFunk
Under Armour did $3 billion last year. Nike did over $30 billion last year. But they've had something like 18 or 19 consecutive quarters of 20% growth.

Their product is overpriced based on the appearance of lux and Q-rating. Which means is perfectly placed to make an entrance into the Golf apparel bidness.

They're exploding...and there's so much room to grow that even though they moved past Adidas to #2 in sales in North America this past year, they're over $27 billion (USD) behind the competition.

Watch for PP21 to come out with his own shoe soon as well. Scam's had one as well.

Oh and as far as the kid's comment...You cannot tell me women aren't wearing the sh!t out of their tops and lycra pants. That's all my wife wants to wear these days, whether its exercising or grocery shopping.

Personally I own a few pair of their running shorts and I've converted all of my undershirts to their UA Charged Heat Gear. Super comfortable and moisture-wicking.

Don't be surprised to see them muscle into golf apparel in a big way. They're EVERYWHERE right now.



The question wasn't about their overall profitability, it was about their inroads to golf.

Even with Tiger's decade+ of dominance, Nike made little gains in the golf market. In 2012 they had 7% market share. Nike and Under Armour are apparel companies, and as such they brand the shite out of their clothing so it appears that they have a larger share in the golf world than they actually do.
This post was edited on 4/14/15 at 2:48 pm
Posted by TheMightyTerrier
Member since Nov 2010
2099 posts
Posted on 4/14/15 at 2:52 pm to
quote:

Even with Tiger's decade+ of dominance, Nike made little gains in the golf market


Are you just making stuff up for fun?
Posted by Croacka
Denham Springs
Member since Dec 2008
61441 posts
Posted on 4/14/15 at 2:54 pm to
11 of the 14 clubs in my bag are Nike but I will admit I'm an outlier


They make good clubs, as opposed to what a lot of golfers think

Golfers as a whole are extremely brand loyal when it comes to clubs. It's definitely an uphill battle to try and enter the club/ball market
Posted by JGTiger
Member since Aug 2007
2941 posts
Posted on 4/14/15 at 2:58 pm to
quote:

I doubt they get into equipment, but they are going after the shoe market now, so who knows?


Could see them doing a partnership like Adidas & Taylormade or Puma & Cobra.
Also, UnderArmor is only 20 years old, no telling what they can do in the next 5-10.

Posted by Wayne Campbell
Aurora, IL
Member since Oct 2011
6391 posts
Posted on 4/14/15 at 3:04 pm to
[quote] Are you just making stuff up for fun?[/quote

They do very well with apparel, but overall they have less than 10% market share. Not made up, verifiable fact.

If we're limiting the conversation to shirts and hats then fine, I withdraw my comments.
Posted by GetmorewithLes
UK Basketball Fan
Member since Jan 2011
19117 posts
Posted on 4/14/15 at 3:25 pm to
quote:

UA makes good stuff but it's just so damned expensive


...and Nike is cheap???? The college girl these days has to have pairs of Nike shorts. These shorts cost $20-$32 a pair depending on where you get them. My daughter in her freshman year had 12 pairs and put on ten pounds. She acquired about 6 more pair for the next year and a year later she dropped the ten pounds... after she had liquidated the previous sets. Nike is making a killing on these shorts alone. I guarantee you there are $250K worth of these shorts on LSU campus alone.
Posted by WildcatMike
Lexington, KY
Member since Dec 2005
41625 posts
Posted on 4/14/15 at 3:25 pm to
quote:

So does be just happen to prefer hitting all Titleist?



Been playing Titty's since high school. His Irons are the basic AP2's (of course with tour shafts)...His Scotty Cameron is Nothing to fancy, but that putter is

You can go on golfwrx.com and see he Winning WITB.





This post was edited on 4/14/15 at 3:30 pm
Posted by zsav77
Member since Oct 2011
6065 posts
Posted on 4/14/15 at 3:29 pm to
quote:

I could've sworn I saw a UA basketball


You have. They make footballs too.
Posted by SwaggerCopter
H TINE HOL IT DINE
Member since Dec 2012
27232 posts
Posted on 4/14/15 at 3:31 pm to
quote:

Yes. He said he picked his clubs and decided who would be his sponsor that way. He said he would never let a sponsorship effect his golf game, like Rory did when he first changed to Nike


Interesting. But I bet Rory will like his decision when he has a bad year of golf. Tiger is still making more than anyone in golf without playing tournaments.
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