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re: How much Push does Spieth's win give UnderArmor in the golf apparel bidness?

Posted on 4/14/15 at 3:40 pm to
Posted by cas4t
Member since Jan 2010
70944 posts
Posted on 4/14/15 at 3:40 pm to
don't know don't care I'm a Nike brand whore for lyfe
Posted by Dawgsontop34
Member since Jun 2014
42674 posts
Posted on 4/14/15 at 3:43 pm to
As far as golf clothing goes Under Armour's looks much better on a consistent basis. Nike looks better when they go with solid colors, but if you look at last week guys like Schwartzel and Casey were wearing neon yellow hats. No way is that a good look in golf.
Posted by BoatSchoolTiger
Houston, TX
Member since May 2013
659 posts
Posted on 4/14/15 at 3:46 pm to
UA dominates in the Lacrosse market with pads, granted that is probably becuase they are a Maryland company.
Posted by KingofthePoint
Member since Feb 2009
10144 posts
Posted on 4/14/15 at 4:22 pm to
I bought a couple UA shirts recently and they are great. They actually make shirts that aren't 3ft wide. Plus, the fabric stretches and is not restrictive at all.

I do like how Spieth isn't covered in logos
Posted by TheMightyTerrier
Member since Nov 2010
2099 posts
Posted on 4/14/15 at 5:10 pm to
I'll agree to this.
quote:

They do very well with apparel, but overall they have less than 10% market share. Not made up, verifiable fact.


But to claim the have made little gains is a bit of a stretch. They are 4th in equipment sales. Not bad for just a clothing company who started manufacturing clubs in 1996.

ETA: and this is coming from a lifelong Titleist snob. I don't like Nike. Or Taylormade.
This post was edited on 4/14/15 at 5:13 pm
Posted by Dandy Lion
Member since Feb 2010
50255 posts
Posted on 4/14/15 at 6:06 pm to
shite was ugly as hell. Nike, oh wait, they made a monkey out of Rory, didn´t they?

frick if I know....
Posted by JJ27
Member since Sep 2004
60558 posts
Posted on 4/14/15 at 6:34 pm to
quote:

Yeah I'm not paying $65 for a golf shirt


quote:

Who is going to pay over $70 a shirt in a dying market (golf apparel/equipment)? 


quote:

UA is overpriced


TW polos are over $100, but Nike isn't overpriced?

Now 1 thing I agree that is overpriced is golf pants. All companies want a ridiculous amount of money for polyester pants, typically around $100. Throw in TW shoes and you're sitting at $400+ for one golf outfit not including hat and belt.
Posted by BRgetthenet
Member since Oct 2011
117734 posts
Posted on 4/14/15 at 6:36 pm to
Greenland is coming soon. That's all I'm gonna wear.
Posted by TiptonInSC
Aiken, SC
Member since Dec 2012
18925 posts
Posted on 6/21/15 at 9:32 pm to
With Spieth winning the first two majors of 2015, will this give UA the same push that Tiger gave Nike?

Posted by Civildawg
Member since May 2012
8601 posts
Posted on 6/21/15 at 9:37 pm to
I have a one or two under armor golf shirts and they feel heavier to me. My favorite golf apparel is Adidas
Posted by castorinho
13623 posts
Member since Nov 2010
82060 posts
Posted on 6/21/15 at 9:43 pm to
He and Curry have made UA a lot of money this year
Posted by GeauxTigersLee
Atlanta
Member since Sep 2010
4644 posts
Posted on 6/21/15 at 9:56 pm to
quote:

UA is strictly apparel right?
Correct
quote:

Seems like they are a long way off from making clubs

And one of the biggest reasons he signed with UA originally is so he didn't have to change clubs. He has said that his equipment will not be driven by endorsements, but rather performance.
Posted by The Boat
Member since Oct 2008
164342 posts
Posted on 6/21/15 at 10:07 pm to
quote:

I do like how Spieth isn't covered in logos

Wait what
Posted by Bunk Moreland
Member since Dec 2010
53706 posts
Posted on 6/21/15 at 10:12 pm to
quote:

He and Curry have made UA a lot of money this year


Andy Murray is coming for the trifecta at Wimbledon.

Posted by CtotheVrzrbck
WeWaCo
Member since Dec 2007
37538 posts
Posted on 6/22/15 at 12:27 am to
Golf apparel isn't something I'd jump into with w/ both feet.

#'s are declining in basically all the important categories that lead to a healthy growing golfing community/market.

-Middle class is shrinking.
-Entrepreneurship/New Businesses have slowed dramatically.
-New businesses that do open run lean and don't employ very many people full time.
-Golf courses shutting down, especially marginal semi-private courses that opened during the Tiger/Economy boom.
-Water conservation movement is expanding, the waste of water to maintain golf courses isn't in the public's interest.
-Courses have expanded to be almost too big, take forever to finish a round.
-New amateur/youth golfers are Millenials who easily give up if they aren't good at something instantly. (golf takes time and practice to really play well)
-American businesses rapidly being sold off to overseas firms that do not value our tradition of doing business on the golf course.
-Baby Boomer retirees had their retirements gutted by '08 economy crash, golf looked at as a luxury rather than a necessity/life goal.
-The North Face makes superior products (if they went for a golf segment in the future, UA would immediately be the overpriced, inferior product)
-UA's strongest customer demographics aren't golfers and likely never will be.



I guess as a company strategy they've always got to look for expansion that sounds good to investors and shareholders and Golf is a pretty natural extension of their product lines and it'll surely do well, not sure if the juice is worth the squeeze at the end of the day. This only dilutes their core competencies.
Posted by CtotheVrzrbck
WeWaCo
Member since Dec 2007
37538 posts
Posted on 6/22/15 at 12:30 am to
quote:

My favorite golf apparel is Adidas




Their climalite line is the tits! Only thing I like from Adidas.
Posted by Chillini
Member since Sep 2012
3153 posts
Posted on 6/22/15 at 5:46 am to
quote:

-New amateur/youth golfers are Millenials who easily give up if they aren't good at something instantly. (golf takes time and practice to really play well)

Spieth, the best golfer this year, is a millennial.

quote:

-The North Face makes superior products (if they went for a golf segment in the future, UA would immediately be the overpriced, inferior product)

Lol what? North Face is severely overpriced.

quote:

-UA's strongest customer demographics aren't golfers and likely never will be.

Just like Nike in the 90s?

Quit talking out of your arse.
Posted by SoFla Tideroller
South Florida
Member since Apr 2010
30266 posts
Posted on 6/22/15 at 6:37 am to
You could have said the same stuff about hunting apparel a few years ago. Brand loyal customer base in that sport/activity, too. UA is now a major player in the hunting game. They can do well in golf, too.
Posted by elprez00
Hammond, LA
Member since Sep 2011
29433 posts
Posted on 6/22/15 at 6:52 am to
quote:

quote:
UA is strictly apparel right?
Correct
quote:
Seems like they are a long way off from making clubs
And one of the biggest reasons he signed with UA originally is so he didn't have to change clubs. He has said that his equipment will not be driven by endorsements, but rather performance.

I mean, it's not like Nike is giving Tiger and Rory drivers off the shelf.
Posted by PhiTiger1764
Lurker since Aug 2003
Member since Oct 2009
13932 posts
Posted on 6/22/15 at 7:50 am to
quote:


With Spieth winning the first two majors of 2015, will this give UA the same push that Tiger gave Nike?


Remains to be seen. But UA doesn't make clubs or golf balls.. I'll say this, I bought a few UA golf shirts about a month ago and I'm gonna buy more in the future.
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