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Started By
Message
Andrew Godley interview in Country Road Magazine
Posted on 3/4/19 at 6:50 pm
Posted on 3/4/19 at 6:50 pm
quote:LINK
I remember looking at a restaurant menu [back in Louisiana] and seeing your basics: Bud Light, Coors Light, Budweiser, then you had a couple of your “ethnic” beers. To show the restaurant was Italian, there was a Peroni. You had Heineken, and then there was Abita Amber.
quote:
I hit the Internet and had to figure out how to make beer. No shortcuts. There were no breweries I could go work at it. I was working as engineer. We hadn’t had our kid yet, so I had a little more disposable income and I was sinking it all into this. Our entire garage was a home brewery. I had ten different things fermenting at once. I was making all kinds of stuff. All the beers I was making were beers I wanted to play with making a commercially viable beer.
quote:
That’s where I was thinking about the beer and what I was going to do. I was thinking about brand names. What are you going to call it? At one point I was going to call it Fleur de Lis Brewing Company, then I realized that was really lame and came to my senses. I settled on “Parish.”
quote:
If you drive around the sugar cane fields, you see these little signs that say “Canebrake.” Now they call the dirt road that goes down sugar cane fields a canebrake. It’s short, memorable, unique, iconic. I thought, I’m going to make a beer called Canebrake.
quote:
In 2014, we came out with Ghost in the Machine. It was two years in development. I can guarantee you that most breweries were not developing their IPAs for two years.
quote:
We’re going to make a product that’s even more toward the lighter end of the spectrum. It’s called just “Parish” and it’s a pilsner or a lager. We’re going to try to make it as cheaply as possible so we can sell it for a price that competes with Yuengling or Budweiser or those kinds of beers. We want to make a legitimate, local, everyman’s beer.
quote:
I want to brew beer—a lot more of it. I want to build a much bigger brewery. And I want to dominate Louisiana. We’re not doing that yet. We’re on the path, but we’re not doing it yet. So I am definitely not satisfied.
Just saw this was published May 2017, well damn Germans.
This post was edited on 3/4/19 at 6:56 pm
Posted on 3/4/19 at 6:59 pm to tduecen
Never forget
“Parish beer arrives soon in New Orleans
Updated May 13, 2012; Posted May 13, 2012”
“For the past two years,” he said, “there have been lots of request for Canebrake, our flagship, that we couldn’t fulfill, unfortunately.”
His tiny facility could only supply a few restaurants and bars near the Broussard brewery. In April, though, Godley opened a larger brewery. This month, he finally has enough beer to send kegs to New Orleans. Look for it in local bars starting May 24.”
Nola.com
“Parish beer arrives soon in New Orleans
Updated May 13, 2012; Posted May 13, 2012”
“For the past two years,” he said, “there have been lots of request for Canebrake, our flagship, that we couldn’t fulfill, unfortunately.”
His tiny facility could only supply a few restaurants and bars near the Broussard brewery. In April, though, Godley opened a larger brewery. This month, he finally has enough beer to send kegs to New Orleans. Look for it in local bars starting May 24.”
Nola.com
Posted on 3/4/19 at 7:05 pm to t00f
(no message)
This post was edited on 6/28/19 at 11:40 am
Posted on 3/4/19 at 7:22 pm to USEyourCURDS
This post was edited on 3/4/19 at 10:13 pm
Posted on 3/4/19 at 7:48 pm to t00f
Not all dogs are that nice. Here’s the Harvey Weinstein dog.
Posted on 3/4/19 at 10:06 pm to tduecen
Andrew is a good dude, and a smart dude. His willingness to be the main voice, but listen and respect other voices is the reason that it’s crazy that the truth is they’re just getting started.
Posted on 3/4/19 at 10:13 pm to mrjduke
quote:
the truth is they’re just getting started
Fresh Ghost is as good as it gets in my book.
This post was edited on 3/4/19 at 10:21 pm
Posted on 3/4/19 at 10:38 pm to Kim Jong Ir
He makes great beers. I wonder if his plan is still to "dominate Louisiana", as he said. If he focuses on making good beer and more of it, then that should happen organically.
Posted on 3/5/19 at 8:45 am to tduecen
quote:
I want to brew beer—a lot more of it. I want to build a much bigger brewery. And I want to dominate Louisiana. We’re not doing that yet. We’re on the path, but we’re not doing it yet. So I am definitely not satisfied.
Given this article is 2 years old, I wonder if the bigger brewery thing is still a major goal. (I hope it is) This was before the outsourcing iniative and expanding into other states.
They did just make a small addition to the current facility, but it definitely wouldn't qualify as a "much bigger brewery". It is more of a storage area.
Posted on 3/5/19 at 9:54 am to tduecen
quote:and was in development for another 4.
we came out with Ghost in the Machine. It was two years in development. I can guarantee you that most breweries were not developing their IPAs for two years.
Posted on 3/5/19 at 9:56 am to mrjduke
quote:
I hit the Internet and had to figure out how to make beer. No shortcuts
quote:id love to find the thread on the microbrewery forum again where all those guys game him every bit of information he needed only for him to go back ans shite on them. He is an a-hole.
Andrew is a good dude, and a smart dude
This post was edited on 3/5/19 at 9:57 am
Posted on 3/5/19 at 10:42 am to tduecen
quote:
I want to build a much bigger brewery. And I want to dominate Louisiana.
Posted on 3/5/19 at 11:34 am to tduecen
quote:
We figured out in a different manner on our own. That’s why it was really different. It was radical. It was hazy. It was opaque looking, like orange juice almost. Like banana orange juice. The beer looked like that—it’s very non-traditional.
I like Parish, but this is a lie. The hazy IPA train had already started. Parish just brought it to the masses in LA.
Posted on 3/5/19 at 12:37 pm to CarRamrod
quote:
and was in development for another 4.
this. It's pretty dialed in at this point and mostly consistent from batch to batch. It took several years for this to happen
This post was edited on 3/5/19 at 12:39 pm
Posted on 3/5/19 at 12:46 pm to BottomlandBrew
So I’m just going to chime in to say that I didn’t realize just how much visioning and long term planning goes into all of this. When Trillium opened their restaurant/new location in the Fort Point neighborhood, that was a move that was years in the making. They purchased that building 3 years before the news even broke that they were looking at expanding their Boston location, and you have to think that was a calculated move and not a whim. Andrew and Parish haven’t sold beer on the same scale and with the same margins (all being without cutting in a distributor, which has to help significantly), so it makes sense that he has not been able to scale upwards at the same rate — Trillium celebrates year 6 this year. I figure this is around 7 or so for Parish? Anyway, you have to think that if he has aims beyond just what he’s doing now, which he would be right to, that he’s been putting those pieces on the board for the last couple of years. I guess I just though that breweries were looking at things on more like a 12 month window and not with a much broader 5+ year plan. Which it makes sense that they would need that. I guess this is why I’m not a business owner. Ha.
Posted on 3/5/19 at 2:12 pm to mrjduke
quote:
Andrew is a good dude
Nah, he’s actually a pretty big douche
Posted on 3/5/19 at 2:15 pm to jennyjones
quote:It wasnt even a NEIPA in the first 4 releases.
this. It's pretty dialed in at this point and mostly consistent from batch to batch. It took several years for this to happen
Posted on 3/5/19 at 2:24 pm to Matisyeezy
quote:WTF are you talking about? LA breweries have to have a distributor. Hell you have to have a contract with a distributor before you can ever get a brewery permit.
ndrew and Parish haven’t sold beer on the same scale and with the same margins (all being without cutting in a distributor,
Posted on 3/5/19 at 2:41 pm to tduecen
GitM wasn't a juicy cloudy IPA.
GitM was better than Heady when Andrew first tasted Heady.
South Coast Amber was the best amber never produced.
Andrew still did the brew tour.
The year was 2012.
GitM was better than Heady when Andrew first tasted Heady.
South Coast Amber was the best amber never produced.
Andrew still did the brew tour.
The year was 2012.
Posted on 3/5/19 at 2:41 pm to CarRamrod
quote:
Hell you have to have a contract with a distributor before you can ever get a brewery permit.
Not sure that is true. Several don't distribute.
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