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Parish Brewery new blog post - Limits + Brewery Production Survey Data
Posted on 6/7/17 at 2:11 pm
Posted on 6/7/17 at 2:11 pm
parish blog post
Our brewery is fortunately in a spot where our beer is popular enough to warrant, in some circumstances, a limit on how much beer a customer can buy. There is a lot of discussion on this subject on the internet recently and I wanted to chime in and explain why we limit. See, when we release something highly in demand that we don't produce on the regular, we will inevitably run out of supply. The two important questions are how soon do we run out and who misses out on the beer when we run out? If we release a special beer, we will have folks drive to the brewery from Texas to Florida to pick up the beer. Most come from closer locales from Lake Charles to NOLA. The point is that there are a ton of people coming to the brewery from out of town on the day of a beer release. How badly would it suck to drive from NOLA to the brewery (2.5 hours away) to be there for when the brewery opens at noon, wait in a line, only to find when you get to the register the beer you came for has sold out?
Let's suppose that we had no limit on the upcoming release of DDH Opus Vert crowlers at the brewery. We would sell out in about an hour or less as a few people would buy lots of them, likely to either haul back to someplace like Houston or NOLA or to trade for beers from other parts of the country. Most people who came the day of the release would get zero crowlers. If you weren't probably one of the first 50 in line, you would get nothing. That would suck. The brewery would sell the same amount of beer, but it would truly blow for a lot of consumers and fans who support us. So we have the limits in place to try and get the beer in as many hands as possible and to at least try and have beer available for the folks who show up to the release. Even with a limit, the beer may not last more than a day or more than a few hours, but at least more people get taken care of, especially folks from out of town who drive all the way here at least get their hands on some of what they want, worst case scenario.
6
Posted on 6/7/17 at 2:14 pm to t00f
So glad I went back to miller lite. I can buy all I want.
Posted on 6/7/17 at 2:15 pm to TigerWise
(no message)
This post was edited on 6/7/17 at 2:18 pm
Posted on 6/7/17 at 2:18 pm to TigerWise
quote:
So glad I went back to miller lite. I can buy all I want.
Comeon TW, I don't believe that.
Posted on 6/7/17 at 2:20 pm to t00f
That picture is hilarious
Posted on 6/7/17 at 2:30 pm to TigerWise
quote:
So glad I went back to miller lite. I can buy all I want.
Supply greatly outweighs demand.
Enjoy those, leave the heavy lifting to us.
Posted on 6/7/17 at 2:38 pm to t00f
Did they really need to put this out there like we are a bunch of 7 year olds that cant understand why a brewery would do this?
Posted on 6/7/17 at 2:38 pm to t00f
Stein has better picture mashups IMHO
Posted on 6/7/17 at 2:39 pm to TigerWise
quote:
miller lite
GOAT
Posted on 6/7/17 at 2:43 pm to Deactived
quote:
Did they really need to put this out there like we are a bunch of 7 year olds that cant understand why a brewery would do this?
Do you think Andrew thought "Hey, I'm going to put out a condescending blog to explain why we have to limit beers to a bunch of people who already know the answer"?
Or, do you think maybe he thought, "I get a shite load of questions asking why I limit the amount of specialty beers one person can buy, maybe I should write a blog and refer people to that when they ask that question"?
Posted on 6/7/17 at 2:44 pm to Deactived
quote:
Did they really need to put this out there like we are a bunch of 7 year olds that cant understand why a brewery would do this?
It does feel like that doesn't it? I mean if you are in line for an 1 1/2 hours or so you know the routine.
Posted on 6/7/17 at 2:48 pm to Epic Cajun
quote:
Do you think Andrew thought "Hey, I'm going to put out a condescending blog to explain why we have to limit beers to a bunch of people who already know the answer"?
they do think very highly of their beer and are very look at me so maybe yea he did put out this as a smart arse response to a few retards that ask him the question
if youre old enough to buy beer, you should understand why some products have a limit on how many you can buy.
Posted on 6/7/17 at 2:50 pm to Epic Cajun
quote:
Do you think Andrew thought "Hey, I'm going to put out a condescending blog to explain why we have to limit beers to a bunch of people who already know the answer"?
Yes
Posted on 6/7/17 at 2:52 pm to t00f
This seems obvious and unnecessary to state. In another note, I am pretty sure they were thinking of icansee at this point:
Damn Shitlord
quote:
We would sell out in about an hour or less as a few people would buy lots of them, likely to either haul back to someplace like Houston or NOLA or to trade for beers from other parts of the country.
Damn Shitlord
Posted on 6/7/17 at 2:54 pm to GRTiger
quote:
This seems obvious and unnecessary to state. In another note, I am pretty sure they were thinking of icansee at this point:
quote:
We would sell out in about an hour or less as a few people would buy lots of them, likely to either haul back to someplace like Houston or NOLA or to trade for beers from other parts of the country.
Damn Shitlord
Posted on 6/7/17 at 2:57 pm to Deactived
Death to shitlords.
Posted on 6/7/17 at 3:12 pm to Tiger Ryno
I did find this part interesting:
Nationally, the craft beer market is basically stagnant and had minimal growth from 2015 to 2016 which is very alarming as growth has been strong every year for the past 15 or more years. There was a giant slowdown and it came mostly in the form of large "regional" brewers selling less and producing less. Most of the brewers over 100,000 barrels produced less in 2016 than they did in 2015. I find that very intriguing as a potential indicator of things to come.
Another very interesting sign that we have personally experienced here at Parish is that raw materials are suddenly available. Last year we couldn't find enough hops, but this year the hop farms are completely overstocked. The grain price has dropped as the barley supply is overstocked. Every supplier we talk to says that most of their customers over contracted, meaning most of the largest brewers thought they would be using more hops and grain in 2016 than they actually used. Not a good sign. What do you think is coming? Are you optimistic that growth will continue and this stagnant growth year nationally is just a blip? Or are you like me and think this is too big of a sign to ignore, that the nationwide market for craft beer is definitely changing from what it was. Why does it appear that nationally craft beer appears to be hitting a ceiling?
Nationally, the craft beer market is basically stagnant and had minimal growth from 2015 to 2016 which is very alarming as growth has been strong every year for the past 15 or more years. There was a giant slowdown and it came mostly in the form of large "regional" brewers selling less and producing less. Most of the brewers over 100,000 barrels produced less in 2016 than they did in 2015. I find that very intriguing as a potential indicator of things to come.
Another very interesting sign that we have personally experienced here at Parish is that raw materials are suddenly available. Last year we couldn't find enough hops, but this year the hop farms are completely overstocked. The grain price has dropped as the barley supply is overstocked. Every supplier we talk to says that most of their customers over contracted, meaning most of the largest brewers thought they would be using more hops and grain in 2016 than they actually used. Not a good sign. What do you think is coming? Are you optimistic that growth will continue and this stagnant growth year nationally is just a blip? Or are you like me and think this is too big of a sign to ignore, that the nationwide market for craft beer is definitely changing from what it was. Why does it appear that nationally craft beer appears to be hitting a ceiling?
Posted on 6/7/17 at 3:16 pm to Deactived
quote:
if youre old enough to buy beer, you should understand why some products have a limit on how many you can buy.
I think you're over-estimating the intelligence of the general population.
Posted on 6/7/17 at 3:19 pm to t00f
quote:
Why does it appear that nationally craft beer appears to be hitting a ceiling?
Cheaper raw materials and still $15 - 4packs. Seems like a solid business to be in.
Posted on 6/7/17 at 3:24 pm to t00f
quote:
What do you think is coming? Are you optimistic that growth will continue and this stagnant growth year nationally is just a blip? Or are you like me and think this is too big of a sign to ignore, that the nationwide market for craft beer is definitely changing from what it was. Why does it appear that nationally craft beer appears to be hitting a ceiling?
I think overall, growth will slow, but good new breweries will push crappy brewers out, and people are choosing local breweries over regional. I think you very well may see a slowdown in in the increase in overall sales, but an increase in the number of breweries. We're seeing that in Oregon, where breweries like Widmer Brothers and Bridgeport are losing marketshare to smaller, local brewpubs.
I don't know how the trend is going down there, but the equivalent would be that Abita would struggle, while Gnarley Barley, Parish, and Great Raft grow.
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