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Bad news for Makers Mark drinkers
Posted on 2/11/13 at 2:55 pm
Posted on 2/11/13 at 2:55 pm
The company that distills Maker’s Mark is reducing the alcohol content of the famous bourbon in an effort to keep up with growing global appetite for the product, Quartz reports.
The move comes in response to concerns the company won't be able to meet rampant demand for Maker's Mark since it's "very low on supply,” Rob Samuels, COO of Beam Inc. (which also makes the less-expensive Jim Beam bourbon), wrote in an email to consumers. The spirit will now have an alcohol-by-volume content of 42 percent, instead of 45 percent.
Just this year bourbon and Tennessee whiskey sales have risen 5 percent, reflecting the spirits' rising popularity. Bourbon in particular has become so popular that it now accounts for 35 percent of all spirits sales, according to Today. Boutique brands such as Pappy Van Winkle’s are all but impossible to find due to the high demand, WFPL reports.
The move comes in response to concerns the company won't be able to meet rampant demand for Maker's Mark since it's "very low on supply,” Rob Samuels, COO of Beam Inc. (which also makes the less-expensive Jim Beam bourbon), wrote in an email to consumers. The spirit will now have an alcohol-by-volume content of 42 percent, instead of 45 percent.
Just this year bourbon and Tennessee whiskey sales have risen 5 percent, reflecting the spirits' rising popularity. Bourbon in particular has become so popular that it now accounts for 35 percent of all spirits sales, according to Today. Boutique brands such as Pappy Van Winkle’s are all but impossible to find due to the high demand, WFPL reports.
Posted on 2/11/13 at 2:56 pm to Nascar Fan
So in other words, more water per bottle.
I don't like makers anyway and don't get the love. I think it tastes like shite.
I don't like makers anyway and don't get the love. I think it tastes like shite.
Posted on 2/11/13 at 3:10 pm to Nascar Fan
Quick! Everyone get the store and buy up all the makers mark before they knock down the alcohol content!!!
Posted on 2/11/13 at 3:17 pm to Nascar Fan
quote:
Pappy Van Winkle’s are all but impossible to find due to the high demand
If you can find me some of this I will pay you $250 per bottle and I'm not kidding. Dead serious.
Posted on 2/11/13 at 3:18 pm to Nascar Fan
quote:
Pappy Van Winkle’s
Bought a bottle a couple weeks ago at Churchills. Saw it in Laffy the other weekend too.
ETA: MM is my daily, and I will be pissed if they change it.
This post was edited on 2/11/13 at 3:18 pm
Posted on 2/11/13 at 3:24 pm to Nascar Fan
Heard this on k-104 this morning . Why not increase capacity instead of cutting the liquor ?
Posted on 2/11/13 at 3:26 pm to Nascar Fan
would this make it taste any different or not noticeable at all?
Posted on 2/11/13 at 3:29 pm to Nascar Fan
It's three fricking percent less. Jesus frick. Everyone chill out
Posted on 2/11/13 at 6:15 pm to Nascar Fan
Well this sucks.
Makers is my shite.
Actually doesnt matter, I just put it on ice with a splash of water anyways
Makers is my shite.
Actually doesnt matter, I just put it on ice with a splash of water anyways
Posted on 2/11/13 at 6:50 pm to Nascar Fan
Well frick. Good thing I like woodford and knob creek better.
Posted on 2/11/13 at 7:10 pm to Nascar Fan
few years ago they took aged 5 years off the lable, now they pull this crap. Makers Mark only did this so we could identify the hipsters of the bourbon whiskey world of this idiots that still buy this bullshite
Posted on 2/11/13 at 7:36 pm to Nascar Fan
got this email the other day.
what a crock of shite.
eta: been drinking mostly wild turkey 101 anyhow.
what a crock of shite.
eta: been drinking mostly wild turkey 101 anyhow.
This post was edited on 2/11/13 at 7:40 pm
Posted on 2/11/13 at 8:30 pm to Nascar Fan
I got a bottle of Purple & Gold Makers from the 2007 National Championship Season and a Black & Gold Makers from 2009 Superbowl Season...
They'll never be opened!
They'll never be opened!
Posted on 2/11/13 at 10:27 pm to Nascar Fan
I heard this on the radio today...if they want to reduce the demand, that is a good way to do it...makers has been my go-to whiskey since I first tried it in Kentucky in 1995...
the first time I see the watered down shite on the shelf, I will begin my quest for a new favorite...
the first time I see the watered down shite on the shelf, I will begin my quest for a new favorite...
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