Lane Kiffin’s younger brother, Chris, is rising up the college coaching ranks as Ole Miss’ defensive line coach and an ace recruiter. One who understands teenagers’ penchant for using social media as a communication device. During his recruitment of OT Laremy Tunsil, Kiffin sent roughly 800 Facebook messages
to Tunsil and another 400 to Tunsil’s girlfriend. Said Kiffin in an interview with the Jackson Clarion-Ledger...
“A lot of coaches have (staff) guys run their Facebooks, but I wanted it to be like if you’re texting somebody. I asked about his family … It’s just striking up conversation.”