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Apple pre-order fiasco: How can their IT folks be so incompetent?

Posted on 9/12/14 at 9:56 am
Posted by saintforlife1
Member since Jul 2012
1321 posts
Posted on 9/12/14 at 9:56 am
A company on its way to becoming the first trillion dollar firm can't handle web traffic on the one day of the year when they know there will be a ton more people than usual trying to log-in and place orders. How does that happen?

What exactly do their IT folks do? Don't they simulate the traffic a week in advance or whatever and stress stress the shite out of the system? How can they shite the bed like that? Anybody who work in IT want to share their thoughts on how companies prepare for such spike in traffic on certain days?
Posted by GeauxColonels
Tottenham Fan | LSU Fan
Member since Oct 2009
25604 posts
Posted on 9/12/14 at 10:04 am to
I had no problem ordering this morning.
Posted by absolute692
US of A, MFer
Member since Feb 2007
3964 posts
Posted on 9/12/14 at 10:06 am to
quote:

I had no problem ordering this morning.
Posted by absolute692
US of A, MFer
Member since Feb 2007
3964 posts
Posted on 9/12/14 at 10:08 am to
quote:

A company on its way to becoming the first trillion dollar firm can't handle web traffic on the one day of the year when they know there will be a ton more people than usual trying to log-in and place orders. How does that happen?


Honestly, I have no idea.

I also don't know how people don't do alternative methods of pre-ordering instead of going to the website they know millions of people are going to every minute...
Posted by htownjeep
Republic of Texas
Member since Jun 2005
7612 posts
Posted on 9/12/14 at 10:18 am to
I completed my order in under 10 minutes. Not one issue at all.
Posted by saintforlife1
Member since Jul 2012
1321 posts
Posted on 9/12/14 at 10:22 am to
I guess none of you were up last night at 2am trying to order this stupid thing. The online Apple store wouldn't even come up. The Apple store app for iPhone/iPad was a hit or miss and started working sporadically only after ~30 mins. It was a clusterF. See the other 2am iPhone pre-order thread here. People were going nuts.
Posted by C
Houston
Member since Dec 2007
27817 posts
Posted on 9/12/14 at 10:30 am to
Amazon is the only retail company with server capacity to never go down from heavy traffic IMO.
Posted by Asgard Device
The Daedalus
Member since Apr 2011
11562 posts
Posted on 9/12/14 at 10:34 am to
There's limits to everything.

Building new datacenters just to meet the needs of 1 day a year doesn't have a positive ROI. Anyone rushing to pre-order a phone is going to buy the phone whether the servers were down for 1 hour, or not.

They're successful and know what they are doing.
Posted by GrammarKnotsi
Member since Feb 2013
9327 posts
Posted on 9/12/14 at 10:55 am to
quote:

Anybody who work in IT want to share their thoughts


I want to know, honestly, did you still buy the phone ?

If So..

Why would they upgrade systems if they knew that people were going to order this thing, even if they had to walk them in
Posted by Scoop
RIP Scoop
Member since Sep 2005
44583 posts
Posted on 9/12/14 at 10:58 am to
The Apple Store came up around 2:18 or so and my order processed less than 10 minutes later. Order went through 3rd try or so. I thought things were gonna get rough and then all of the sudden, boom. Done. I was back in bed not much after 2:30. That's not too bad, IMHO.
Posted by Korkstand
Member since Nov 2003
28703 posts
Posted on 9/12/14 at 11:02 am to
quote:

Building new datacenters just to meet the needs of 1 day a year doesn't have a positive ROI.
Amazon figured out how to improve the ROI with AWS.
quote:

They're successful and know what they are doing.
It's just strange for a company that is so focused on the user experience to repeatedly screw up the user experience.
Posted by colorchangintiger
Dan Carlin
Member since Nov 2005
30979 posts
Posted on 9/12/14 at 11:03 am to
quote:

A company on its way to becoming the first trillion dollar firm can't handle web traffic on the one day of the year when they know there will be a ton more people than usual trying to log-in and place orders. How does that happen?

What exactly do their IT folks do? Don't they simulate the traffic a week in advance or whatever and stress stress the shite out of the system? How can they shite the bed like that? Anybody who work in IT want to share their thoughts on how companies prepare for such spike in traffic on certain days?


no other non retail company sells millions of a single product in a few hours.
This post was edited on 9/12/14 at 11:04 am
Posted by ILikeLSUToo
Central, LA
Member since Jan 2008
18018 posts
Posted on 9/12/14 at 11:53 am to
I have to agree with the Apple White Knights™ unfortunately. There aren't too many product releases that have a highly concentrated herd of devotees waking up in the middle of the night to pre-order. Maybe there will be an article today about how Apple had not fully anticipated such high demand, just like for the iPhone 4. Never underestimate the marketing power of a supply shortage, whether actual or perceived.

The only indefensible blunder is the first chunk of the live stream.
Posted by CAD703X
Liberty Island
Member since Jul 2008
77947 posts
Posted on 9/12/14 at 12:02 pm to
busy phone lines imply demand..maybe a little 'planned' adrenaline-infusion by apple execs?

i imagine the 'thrill' of finally getting through and getting apple to take your money was quite exhilirating after you'd mentally made the decision to purchase the phone and then suddenly you were told 'no.' repeatedely by apple.com.

i'm not saying they did it on purpose..but it has the same effect to rile up the masses that this product was so awesome the internet couldn't handle the traffic.

eta 246 replies (and counting) in the 'i got up at 2am' thread seems to confirm this
This post was edited on 9/12/14 at 12:14 pm
Posted by htownjeep
Republic of Texas
Member since Jun 2005
7612 posts
Posted on 9/12/14 at 12:24 pm to
quote:

I guess none of you were up last night at 2am trying to order this stupid thing.

I logged in to AT&T's website at 1:58am and thought I had a jump on them. At 2am sharp the website flashed and logged me out and said I could log in now. I logged in and proceeded to order my fiance's iPhone 6 64GB and it took me less than 10 minutes. I don't know the exact time it took but I do remember crawling back in bed at 2:10am.

quote:

The online Apple store wouldn't even come up.

Never crossed my mind to log in to the Apple store. Glad I didn't.
Posted by Dam Guide
Member since Sep 2005
15498 posts
Posted on 9/12/14 at 12:36 pm to
A big part of the problem was dealing with database issues on AT&T and Verizon's side to determine eligibility of contracts. AT&T/Verizon were getting hammered at the same time. Releases of this scale rarely come off well. Just too many people trying to view the same thing.
Posted by junkfunky
Member since Jan 2011
33858 posts
Posted on 9/12/14 at 12:49 pm to
I don't see how you can be bitching after just getting the latest U2 album for free.


Some people.
Posted by SG_Geaux
Beautiful St George
Member since Aug 2004
77931 posts
Posted on 9/12/14 at 12:54 pm to
quote:

Amazon is the only retail company with server capacity to never go down from heavy traffic IMO.



Their system is designed to automatically bring virtual machines up and down based on load. Minimizes the electricity they use while being able to handle any load thrown at it.
Posted by ILikeLSUToo
Central, LA
Member since Jan 2008
18018 posts
Posted on 9/12/14 at 12:57 pm to
quote:

i'm not saying they did it on purpose.


I'm more or less saying that. Maybe not an intentional "let's bring down the servers for a few minutes to increase the perception of a shortage" plan, but probably some expected load issues and downtime that was unmitigated for that very reason.
Posted by CAD703X
Liberty Island
Member since Jul 2008
77947 posts
Posted on 9/12/14 at 1:06 pm to
quote:


Their system is designed to automatically bring virtual machines up and down based on load


too bad apple doesn't have the resources to afford a system like that
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