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Duck Dynasty hitting the bigtime

Posted on 8/7/13 at 8:20 am
Posted by pdubya76
Sw Ms
Member since Mar 2012
5978 posts
Posted on 8/7/13 at 8:20 am
I know they are everywhere and big tim already but thought this was kinda cool.They are sponsoring Clint Bowyer this weekend in the Nascar Sprint Cup race.
Posted by TigerWise
Front Seat of an Uber
Member since Sep 2010
35113 posts
Posted on 8/7/13 at 8:21 am to
Are they sponsoring or is A&E ?
Posted by trident
Member since Jul 2007
4751 posts
Posted on 8/7/13 at 8:22 am to
quote:

Are they sponsoring or is A&E ?

quote:

A&E
Posted by pdubya76
Sw Ms
Member since Mar 2012
5978 posts
Posted on 8/7/13 at 8:23 am to
I guess it A&E.They are friends with Bowyer though.
Posted by Nascar Fan
Columbia La.
Member since Jul 2011
18574 posts
Posted on 8/7/13 at 8:26 am to
Posted by Kill Switch
Miamisburg, OH
Member since Sep 2010
2387 posts
Posted on 8/7/13 at 8:28 am to
Yeah, was gonna say there is a difference in Duck Dynasty and Duck Commander.
Posted by AboveGroundPool
the basin
Member since Aug 2010
3770 posts
Posted on 8/7/13 at 8:30 am to
there was an episode with bowyer on the show where he told willie how much a sponsorship would cost
Posted by pdubya76
Sw Ms
Member since Mar 2012
5978 posts
Posted on 8/7/13 at 8:33 am to
Yeah.I saw that one.I think thats when they raced limo's.Its probably in the 500k range to be on the hood,side skirts,and deck lid.
Posted by aVatiger
Water
Member since Jan 2006
27967 posts
Posted on 8/7/13 at 8:39 am to
quote:

Its probably in the 500k range to be on the hood,side skirts,and deck lid.


That's the minimum, I'd say they forked out 2-3 mill for all that.
Posted by pdubya76
Sw Ms
Member since Mar 2012
5978 posts
Posted on 8/7/13 at 8:41 am to
Yeah its WAY up there.I was wondering if they are sharing the costs with Peak as co-primary sponsors.
Posted by TigerFred
Feeding hamsters
Member since Aug 2003
27175 posts
Posted on 8/7/13 at 8:59 am to
quote:

quote:

quote:
Its probably in the 500k range to be on the hood,side skirts,and deck lid.



That's the minimum, I'd say they forked out 2-3 mill for all that.



I did some research on car sponsoring for Nascar.

There are so many variables that go into a sponsorship. Neither of the dollar amounts suggested would surprise me.

I was looking at sponsoring a car for Richard Childers Racing for the 2013 season at the end of last year. A single race sponsorship can be difficult depending on what the primary sponsors have committed to doing for the season.

In the end we could not come to an agreement for a car sponsorship but did do a different form of sponsorship.

Edited to add:

In some cases the primary sponsor will cut additional deals with the other companies. As in this case Peak may have paid a portion of the sponsorship with A&E agreeing to pay a portion and A&E also giving Peak commercial time on the station. Possibly doing the Duck Dynasty show.

Also need to consider that "Duck Dynasty/The Robertson" may be used for promotion of Peak products. Then there is the all the crap that they sell at the track. There may be a full array of Duck Commander #15 crap that will be sold this weekend with the profits being split many different ways.


This post was edited on 8/7/13 at 9:05 am
Posted by pdubya76
Sw Ms
Member since Mar 2012
5978 posts
Posted on 8/7/13 at 9:09 am to
Very interesting.Those sponsorship deals are held close to the vest from what I hear.
Posted by JAB528
The Mexican Ocean
Member since Jun 2012
16870 posts
Posted on 8/7/13 at 9:10 am to
quote:

I was looking at sponsoring a car for Richard Childers Racing for the 2013 season at the end of last year


Baller alert.
Posted by PresidentialPerch
The water!
Member since Dec 2012
4456 posts
Posted on 8/7/13 at 9:18 am to
We gots a baller, we gots a baller.
Posted by TigerFred
Feeding hamsters
Member since Aug 2003
27175 posts
Posted on 8/7/13 at 9:53 am to
Not me brother. It was for a sister company. Since I have a small connection to RCR I got the ball rolling.
Posted by NatalbanyTigerFan
On the water somewhere
Member since Oct 2007
7613 posts
Posted on 8/7/13 at 10:38 am to
quote:

I have a small connection to RCR

Well then could you ask him why Dale Jr sucks so bad when his daddy was such a badass!!
Posted by LilDeuceCoupe
Hooker, OK
Member since Dec 2012
306 posts
Posted on 8/7/13 at 10:41 am to
I almost went to work for Ditch Witch years ago when they were an associate sponsor for Bobby Labonte. They had a decal behind the door just after his number on both sides of the car. They told me their part was a 3 million minimum. The primary sponsor at that time was 10 million.
This post was edited on 8/7/13 at 10:46 am
Posted by TigerFred
Feeding hamsters
Member since Aug 2003
27175 posts
Posted on 8/7/13 at 10:42 am to
quote:

Well then could you ask him why Dale Jr sucks so bad when his daddy was such a badass!!


sigh. Because Jr is not his daddy
Posted by Nascar Fan
Columbia La.
Member since Jul 2011
18574 posts
Posted on 8/7/13 at 10:50 am to
quote:

Also need to consider that "Duck Dynasty/The Robertson" may be used for promotion of Peak products. Then there is the all the crap that they sell at the track. There may be a full array of Duck Commander #15 crap that will be sold this weekend with the profits being split many different ways.

Yea they'll come out with the duck commander anti freeze next year
Posted by AHouseDivided
Member since Oct 2011
6532 posts
Posted on 8/7/13 at 12:18 pm to
quote:

Yea they'll come out with the duck commander anti freeze next year


This thought popped into my mind - duck commander sex toys.

Happy. Happy. Happy.

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