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Question about all of Peyton Manning's endorsements
Posted on 9/5/12 at 9:09 pm
Posted on 9/5/12 at 9:09 pm
I was a marketing major but I've obviously never worked in advertising.
I just don't get how a guy like Peyton Manning who is so overexposed (what does he have, like 12 national endorsements and he hasn't played football in 19 months?) keeps getting new national endorsement deal after new national endorsement deal.
Isn't there a saturation point? Wouldn't you (as an advertiser) rather dip into 1 of the other 1,600 NFL players to endorse your product to get more bang for your buck? How about Cam Newton, Andrew Luck, RGIII, Jimmy Graham, etc? All of these guys are well-spoken, have at least average looks, and are (or are expected to be) standout performers in the most popular sport in America. What's more, they could probably be had for a fraction of the cost that Peyton is.
Is there no saturation point? Is Peyton really a better spokesman for Papa John's at $1.5 million a year than Cam Newton would be at $.5 million a year? Andrew Luck for $.85 million a year? Rob Gronkowski for $.30 million a year? How about getting somebody washed up but recognizable like Jeremy Shockey for $100,000? Is Peyton really THAT much more powerful?
I just don't get how a guy like Peyton Manning who is so overexposed (what does he have, like 12 national endorsements and he hasn't played football in 19 months?) keeps getting new national endorsement deal after new national endorsement deal.
Isn't there a saturation point? Wouldn't you (as an advertiser) rather dip into 1 of the other 1,600 NFL players to endorse your product to get more bang for your buck? How about Cam Newton, Andrew Luck, RGIII, Jimmy Graham, etc? All of these guys are well-spoken, have at least average looks, and are (or are expected to be) standout performers in the most popular sport in America. What's more, they could probably be had for a fraction of the cost that Peyton is.
Is there no saturation point? Is Peyton really a better spokesman for Papa John's at $1.5 million a year than Cam Newton would be at $.5 million a year? Andrew Luck for $.85 million a year? Rob Gronkowski for $.30 million a year? How about getting somebody washed up but recognizable like Jeremy Shockey for $100,000? Is Peyton really THAT much more powerful?
This post was edited on 9/5/12 at 9:10 pm
10
Posted on 9/5/12 at 9:22 pm to MinnesotaTiger
I'm no expert, but as a consumer, I think I can shed some light.
I was watching a few commercials during the game, and there are some excellent answers to your questions if you pay attention.
Look at the Geico commercial with Brian Orakpo. He's so unrecognizable to the general public that Geico has to specifically (and awkwardly) SAY his name during the commercial. It's terrible. What good is that doing Geico to pay this guy to endorse their products when no one knows who he is.
You pretty much have to be a sports nut to know who Brian Orakpo is. Most of the general public knows who Peyton Manning is.
At least that's my take.
I was watching a few commercials during the game, and there are some excellent answers to your questions if you pay attention.
Look at the Geico commercial with Brian Orakpo. He's so unrecognizable to the general public that Geico has to specifically (and awkwardly) SAY his name during the commercial. It's terrible. What good is that doing Geico to pay this guy to endorse their products when no one knows who he is.
You pretty much have to be a sports nut to know who Brian Orakpo is. Most of the general public knows who Peyton Manning is.
At least that's my take.
Posted on 9/5/12 at 9:27 pm to lnomm34
Yeah but what about Reggie Bush (probably half the cost of Peyton, way better looking/cooler, and yet still "wholesome"). What about Tom Brady for probably the same price as Peyton (yet way better looking). What about Tony Romo (who I've only seen on one national endorsement) for probably 2/3rd the cost of Peyton?
Posted on 9/5/12 at 9:54 pm to MinnesotaTiger
all good points, however . . . . . it can be in the same form of a season-long gamble. various companies banking on mannings's return to be ultimate or at least ranging in the playoffs. the more companies adding to his list of endorsements, the bigger the investment manning then becomes. although they can obtain some other players at the fraction on the dollar, manning's road to SB glory..... although argument-able ..... may pay off big time for all these endorsers.
Posted on 9/5/12 at 10:31 pm to MinnesotaTiger
Peyton is hilarious. Plus, he's Peyton Manning. I don't think there's that much too it.
Posted on 9/5/12 at 11:27 pm to lnomm34
quote:
Look at the Geico commercial with Brian Orakpo. He's so unrecognizable to the general public that Geico has to specifically (and awkwardly) SAY his name during the commercial. It's terrible. What good is that doing Geico to pay this guy to endorse their products when no one knows who he is.
I agree with this. It is so bad they way they have to awkwardly say his name.
Over those other guys mentioned by the OP, Manning has the resume and the clean cut image. Shockey has a bad public image. The rookies and Cam have no resume. Lots of other guys are unknown or tatted up. The consuming public can be critical. Gronk his racy pics on the internet and an unknown face. Not much bad to say about Manning except that his forehead is unusually large.
Posted on 9/5/12 at 11:28 pm to TigerDeBaiter
If you ain't first, you're last.
Posted on 9/5/12 at 11:44 pm to TheHiddenFlask
Seriously though, I think it really is that simple. Everybody, men and women, know who Peyton is. He's been on SNL multiple times and clearly has a sense of humor, even enough to make fun of himself, anddd he's back in the spotlight.... Why the hell not sign him?
Posted on 9/6/12 at 3:13 am to MinnesotaTiger
They also go for the image. Family man/Manning name/QB records/...something that Cam Newton or Reggie Bush can't give them.
Posted on 9/6/12 at 8:15 am to MinnesotaTiger
Consider the products Manning is advertising. Manning may make more sense for their target demographic than younger, less recognized players. Advertisers aiming for younger consumers are using players like RGIII and Tim Tebow.
Posted on 9/6/12 at 8:57 am to MinnesotaTiger
It's all about easy recognition. Plus, that DirectTV commercial where Peyton says that Eli is out getting a perm had me 'ing.
'ing. Posted on 9/6/12 at 9:54 am to MinnesotaTiger
he's pretty recognizable, and he comes across on camera pretty funny.
Posted on 9/6/12 at 10:12 am to MinnesotaTiger
quote:
What about Tony Romo (who I've only seen on one national endorsement) for probably 2/3rd the cost of Peyton?
I wouldn't doubt Romo may have turned down some endorsements. He catches so much shite for a bad performance if he happened to go out for dinner the week before a game instead of eating in that he probably doesn't want the headache.
If he wins a Super Bowl, he'll do a ton of commercials, not just as winner, but also since he won't catch so much shite.
Also, Romo is very love/hated even in Dallas. Why would you want to use him in your commercial when a good portion of his own fanbase doesn't like him?
Posted on 9/6/12 at 10:23 am to MinnesotaTiger
I thought the same thing when I was backgrounding the game last night, then concluded that:
1. He probably has somewhere near a 95% "approval rating". I bet even folks in New England don't mind seeing him in commercials.
2. His comedic timing is impeccable. Name another QB who could pull off the one-liners that Peyton delivers.
3. He is as safe a bet as you can make. You'll likely never see him get arrested or make the front page for banging a nanny.
4. He is a family man. This is a big deal IMO.
5. He's willing to put himself out there.
1. He probably has somewhere near a 95% "approval rating". I bet even folks in New England don't mind seeing him in commercials.
2. His comedic timing is impeccable. Name another QB who could pull off the one-liners that Peyton delivers.
3. He is as safe a bet as you can make. You'll likely never see him get arrested or make the front page for banging a nanny.
4. He is a family man. This is a big deal IMO.
5. He's willing to put himself out there.
Posted on 9/6/12 at 10:25 am to MinnesotaTiger
Your average housewife doesn't know who RGII is, they know who Peyton Manning is.
Posted on 9/6/12 at 11:07 am to BananaHammock
quote:
4. He is a family man. This is a big deal IMO.
FYI this is just a perception , i saw him in Fayetteville wasted with some random college girls one night, he was not acting married.
Posted on 9/6/12 at 11:10 am to BananaHammock
quote:
4. He is a family man. This is a big deal IMO.
Posted on 9/6/12 at 11:18 am to Chad504boy
Perception is reality to the general public. A midwestern housewife isn't going to buy a pizza from Tiger Woods, but she'll buy one from Peyton all day long.
Posted on 9/6/12 at 11:25 am to BananaHammock
quote:
Perception is reality to the general public. A midwestern housewife isn't going to buy a pizza from Tiger Woods, but she'll buy one from Peyton all day long.
I don't think i've ever seen anything with Peyton and his family together.
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