When Did Both Parents Start Taking Kid To School on First Day & Taking Day Off

Listening to radio on drive into work today and it's the first day back to school for Dallas area kids. The talkshow host is talking about how he and his wife brought son to kindergarten last year. Took dozens of pictures etc. They even both took off of work for this momentous occasion.
People began calling in about how they do the same thing every year. They even have professional photo shoots at school, etc.

When did all of this begin? I had the typical first day of kindergarten pic taken in my uniform standing in front of the house. 1 or 2 pics tops and then my mom drove me to school and walked me to class and then left about 5 mins later. That was it. I didn't have pictures taken every year on the 1st day, nor did my mom bring me to class anymore. School bus after that first day of kindergarten from then on out.

Seems like every thing is this huge deal nowadays, which causes these kids to have overinflated senses of importance. I guess it's not their fault when every minor occasion in their life is recorded and has photo shoots, parents taking off of work etc.

I'm glad I grew up in a simpler time to be honest. Made me much more self reliant. I actually had to accomplish things to receive recognition.