So I Found a Rolex Spoon in My Grams Souvenir Spoon Collection

I'm going thru stuff that my 93 yr old Gramma gave me before she died. I asked for her spoon collection for sentimental reasons, just thinking it was just those basic inexpensive state spoons bought as souvenirs in each state It was packed away in her closet). it was just part of my childhood and i loved looking at it.

So I had no idea what was in the spoon collection and there were surprises. I decided go thru on package of them today and found a Rolex spoon (and other surprise spoons as well).

From my research it seems that when people bought a Rolex from Bucherer Jewelers (of Switzerland) decades ago (and still today), Rolex spoons are little bonus gift. Back then a spoon was given with each purchase and not sold separately. From what I understand, Bucherer Jewelers were the only ones doing this and Rolex completely endorsed this special little bonus.

The spoons usually featured the names of the different cities that had Bucherer Jewelers stores. —Lucerne, Zurich, Interlaken, Geneva, New York, etc (about 15 different cities, with New York being the rarest as the store closed long ago). They featured different scenes, with the NY one featuring the Statue of Liberty.

Rumor has it that nowadays, if you show your Rolex warranty card at any other Bucherer Jewelers in other cities you can collect other Rolex spoons. The difference is the different city names and scenes on them.

Other rumors say that you can also buy complete sets of the current spoons at the at Bucherers or the Rolex giftshop depending on if you believe what you read on the internet, lol.

You can also buy the older ones on ebay or etsy. I have the feeling I may end up buying a few more just for fun to pass on to my grandkids.

As to the origin of this spoon, all of my aunts and uncles traveled extensively (worked for airlines, took vacations, etc) and gram had a friend who was a jeweler who gave her lovely and unique gifts and discounts on stuff.

You can also buy the older ones on ebay or etsy. I can't wait to open the other packs of the spoons.



How they looked in the box when given to customer:


(Yes, I know my spoon still needs to be cleaned and so does the deck board but I needed a sunny spot to take the pic)