Snapchat has meetings just to talk about everyone's feelings

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Snapchat has an office ritual, called "council," that the company uses to practice "empathy."

A video released Friday shows Snap employees sitting on the floor in a circle, passing around sticks and drums. The video is a part of a pitch to investors in advance of its initial public offering.

"Once every other week, a group of people from throughout the company get together and they talk about how they feel, and they take turns listening to each other," CEO Evan Spiegel said.

Co-founder Bobby Murphy tells viewers that Spiegel is the architect of these "empathy" meetings, which are meant to drive a sense of family and to teach the engineers to empathize with customers.

"I really love our team, because they're kind, smart and creative," Spiegel said. "And when I say kind, I mean the kind of kind that compels you to tell someone they have something stuck in their teeth."

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