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McDonalds unveils new, stupid slogan

Posted on 10/31/14 at 12:03 pm
Posted by UL-SabanRival
Member since May 2013
4651 posts
Posted on 10/31/14 at 12:03 pm
Lovin' beats hatin'

quote:

No one wants to be reminded of hate while chowing down on a burger, meaning many consumers will be "thrown off" from the long-lived "I'm Lovin' It" slogan, Piyush Kumar, an assistant professor at the University of Georgia's Terry College of Business told CBS MoneyWatch, noting that the new purported slogan is "negative" and "emotion-laden."

I'd say impulsive and unnecessarily contentious, but that's just me.
Posted by Ostrich
Alexandria, VA
Member since Nov 2011
8741 posts
Posted on 10/31/14 at 12:04 pm to
They should bring back "put a smile on"
Posted by member12
Bob's Country Bunker
Member since May 2008
32095 posts
Posted on 10/31/14 at 12:05 pm to
They won't even spell their slogan correctly......

Clearly this is going after the urban audience.
This post was edited on 10/31/14 at 12:08 pm
Posted by FT
REDACTED
Member since Oct 2003
26925 posts
Posted on 10/31/14 at 12:05 pm to
They should just close.
Posted by CuseTiger
On the road
Member since Jul 2013
8202 posts
Posted on 10/31/14 at 12:05 pm to
quote:

Lovin' beats hatin'


I wonder who came up with this...
Posted by GRTiger
On a roof eating alligator pie
Member since Dec 2008
62939 posts
Posted on 10/31/14 at 12:07 pm to
It should be Fattin' beats Datin'
Posted by lsu2006
BR
Member since Feb 2004
39980 posts
Posted on 10/31/14 at 12:07 pm to
So am I "hatin" when I say McDonalds gives me violent diarrhea? I don't want to step on any toes.
Posted by Topwater Trout
Red Stick
Member since Oct 2010
67589 posts
Posted on 10/31/14 at 12:08 pm to
quote:

the fast-food giant fights to retain customers and was recently named as the restaurant serving America’s worst-tasting burger.


should change the burger not the slogan
Posted by Pettifogger
Capitol Hill Autonomous Zone
Member since Feb 2012
79188 posts
Posted on 10/31/14 at 12:08 pm to
Can't wait to hear it in a commercial where a black girl, a kinda black girl and an asian girl are sitting on a sofa on a rooftop somewhere and a kinda black guy and a white guy show up with a bag of McDonalds, which kicks off the afternoon rooftop party.
Posted by fr33manator
Baton Rouge
Member since Oct 2010
124115 posts
Posted on 10/31/14 at 12:09 pm to
quote:

Lovin' beats hatin'




But nothin' beats batin'
Posted by lsu2006
BR
Member since Feb 2004
39980 posts
Posted on 10/31/14 at 12:09 pm to
quote:

I wonder who came up with this...

Middle-aged white man strikes again!
Posted by xXLSUXx
New Orleans, LA
Member since Oct 2010
10306 posts
Posted on 10/31/14 at 12:11 pm to
It makes me think of the line in the Ghostbusters theme song "bustin' makes me feel good."
Posted by JEAUXBLEAUX
Bayonne, NJ
Member since May 2006
55358 posts
Posted on 10/31/14 at 12:11 pm to
Are they too stupid to say loving? Hating is a crazy word in a slogan.

Better than I'm lovin it which should be simply I love it.

same crappy hamburgers and good fries
Posted by redbaron
Member since Aug 2011
707 posts
Posted on 10/31/14 at 12:18 pm to
quote:

They should bring back "put a smile on"


Or "It could happen"
Posted by Brightside Bengal
Old Metairie
Member since Sep 2007
3883 posts
Posted on 10/31/14 at 12:23 pm to
They should try not serving shite food.
Posted by Dr RC
The Money Pit
Member since Aug 2011
58061 posts
Posted on 10/31/14 at 12:23 pm to
quote:

should change the burger not the slogan


but that would require them to upgrade the quality of food to something above prison cuisine.

too costly
Posted by WaltTeevens
Santa Barbara, CA
Member since Dec 2013
10961 posts
Posted on 10/31/14 at 12:24 pm to
Yeah, unless they make the food better, the only demographics they're going to appeal to are kids, broke teens, adult man-children who don't eat vegetables, and homeless people who need a booth to slump over in.
Posted by goldennugget
Hating Masks
Member since Jul 2013
24514 posts
Posted on 10/31/14 at 12:25 pm to
I'm Lovin It, I am surprised it has lasted the 10+ years it has, its terrible

But if Lovin' Beats Hatin' truly is the new slogan it just goes to prove beyond a shadow of a doubt that poor, ghetto blacks are their primary target demo.
Posted by Bluefin
The Banana Stand
Member since Apr 2011
13257 posts
Posted on 10/31/14 at 12:32 pm to
I like McDonald's
Posted by ksayetiger
Centenary Gents
Member since Jul 2007
68299 posts
Posted on 10/31/14 at 12:34 pm to
quote:

They should just close.


yeah they should

no one ever goes there. I almost have a wreck daily because of two mcds on clearview. fricking line of cars out into the street
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