re: Ice Bucket Challenge

I believe the original idea was, as someone else stated in the thread, was $25 and ice, or $100. Either way you're donating.

Some could argue it's been one of the most successful charity drives ever. No celebrities were paid, no advertising dollars needed, just pure, grassroots, free awareness that has turned into actual funding. I thought it was silly at the beginning, but it's actually pretty remarkable, and an extremely positive use of social media.

60 Minutes reported that the whole thing sprang from social media posts planted by the marketing department at C-C-Cold Ice Co. Its stock is up 14%.

Here's my thing. Attention whores are going to attention whore regardless... why not get some money out of it for a good purpose? What's the harm in that?

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People like to feel part of something. Social media is used to either inflate egos, disguise our insecurities, or just genuinely express our thoughts. I don't care why you do it

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that's probably part of it. However the chain is what has the awareness at an all time high. 1 person is challenged, then he/she nominates 3 other attention whores. Or in some cases, more than 3.

Although it would be more altruistic to donate without recognition, the most important thing for people suffering from ALS is that people actually donate. Arguing that people should donate without provocation may sound nice, but it is not actually helping anyone at all. This marketing campaign has raised actual money and awareness for an organization that was struggling with both. There is always the question of how long or how well an initiative will last, but I'm pretty sure the organization is thrilled to get funding that actually helps people. Just my two cents.

Attention whores

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I see a lot of celebs doing the ice bucket challenge...I would assume they are making some nice donations with it.

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That's who started it I believe, all I saw on twitter about a week - 2 seeks ago were high profile athletes doing it, then it spread to a bunch of teammates, coaches, fans, all being called out and now everyone is doing it.

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that's probably part of it. However the chain is what has the awareness at an all time high. 1 person is challenged, then he/she nominates 3 other attention whores. Or in some cases, more than 3

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Gotcha. The approach is different.

The celebs doing it is actually raising awareness and kind of cool. The other Facebook schmucks doing it for attention are contributing nothing.