The Bird Writes is too clever for its own good. I'm not saying I hate it, but if Niles and Frasier knew basketball, this is a name they'd come up with.
It fits that blog very well though. It might not attract any more hits, but I don't know if a different name would help because of their content.
They are a smaller site that focuses on the margins of NBA discourse more than BSS. They do more advanced stat pieces and number crunching, which will never be a big draw for most fans. The defining voice of BSS is McNamara. Many of his pieces are opinion driven and not stats focused. Rohan's site doesn't have a writer like that and I don't know if they want someone to be that voice.
A different name might attract more eyeballs at first, but I wonder how many would actually stick around