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re: Was magnificent 7 considered a flop?

Posted on 12/22/16 at 7:59 am to
Posted by YNWA
Member since Nov 2015
6701 posts
Posted on 12/22/16 at 7:59 am to
So I try and watch Gods of Egypt last night since a few, in this thread, said they liked it. Had to turn it off a few minutes in. Talk about "whitewashing" a movie. Not that I'm a movie snob or that it has to be historically accurate but I want my Egyptian Gods looking or at least sounding Egyptian.
Posted by biglego
Ask your mom where I been
Member since Nov 2007
76309 posts
Posted on 12/22/16 at 8:18 am to
Yeah the gods looked different than the populace. That was addressed in the movie, and it's not a big deal. There's also a black god if you watch further.
Posted by LSUBoo
Knoxville, TN
Member since Mar 2006
101919 posts
Posted on 12/22/16 at 8:20 am to
quote:

90 mil budget, made 93 mil domestically, another 70 in foreign markets.

Not really a flop, but not that successful either. It will probably end up breaking even once its rights are sold to the movie channels, and you add up sales and rentals.


Sounds like it has already more than broken even.
Posted by devils1854
Franklin
Member since Aug 2014
6349 posts
Posted on 12/22/16 at 8:45 am to
quote:

Sounds like it has already more than broken even.


You cant take the raw numbers and just say it made money. The budget doesnt include marketing, or any other money spent not on the actualy budget. Studios dont get 100% of domestic grosses. Depending on the theater, the studio loses about 10-15%, and they get even less on foreign money.

Most people use the 2.5 rule. You multiply the budget by 2.5, and that puts you in a good range to see if the movie made money. Using that, the movie would need to make $225 mil to break even. Worldwide, it made about $165. Now, once you add in people buying the movie, renting it, the studio selling broadcast rights, and any money made from marketing, you're probably looking at it being close to breaking even.
Posted by BlackAdam
Member since Jan 2016
6451 posts
Posted on 12/22/16 at 9:15 am to
quote:

You cant take the raw numbers and just say it made money. The budget doesnt include marketing, or any other money spent not on the actualy budget. Studios dont get 100% of domestic grosses. Depending on the theater, the studio loses about 10-15%, and they get even less on foreign money.

Most people use the 2.5 rule. You multiply the budget by 2.5, and that puts you in a good range to see if the movie made money. Using that, the movie would need to make $225 mil to break even. Worldwide, it made about $165. Now, once you add in people buying the movie, renting it, the studio selling broadcast rights, and any money made from marketing, you're probably looking at it being close to breaking even.


P&A is usually pretty close to production budget. If they spent 90 million making it, they spent 75 million or more marketing it.

MGM got film tax credits on this though, so that will be a nice 20 some odd million to the bottom line.

Posted by LSUBoo
Knoxville, TN
Member since Mar 2006
101919 posts
Posted on 12/22/16 at 9:24 am to
To be honest, I thought the budget did include their marketing costs... if it doesn't, then yeah, different ballgame.
Posted by PapaPogey
Baton Rouge
Member since Apr 2008
39501 posts
Posted on 12/22/16 at 9:26 am to
I saw this in the movie theatre and it was a pretty good experience. Watched it again last night and it's pretty forgettable now. Good one time watch but leave it at that. I actually liked all the characters but it was very meh as far as storyline goes.
This post was edited on 12/22/16 at 9:27 am
Posted by BlackAdam
Member since Jan 2016
6451 posts
Posted on 12/22/16 at 9:37 am to
quote:

To be honest, I thought the budget did include their marketing costs... if it doesn't, then yeah, different ballgame.


The budgets that get reported are the production budgets. P&A is separate. It can range anywhere from a 25% to 200% of the production budget. With studios and mini majors it is usually about 1:1.

The money is in a separate pot and under the control of a separate legal entity for all sorts of liability reasons.
Posted by biglego
Ask your mom where I been
Member since Nov 2007
76309 posts
Posted on 12/22/16 at 10:02 am to
Why would marketing not be included in the budget?
Posted by BlackAdam
Member since Jan 2016
6451 posts
Posted on 12/22/16 at 2:20 pm to
quote:

Why would marketing not be included in the budget?


The film is generally made by a limited liability company owned by the entity with rights to the film.

So far example Warner Bros. would create Batman LLC and fund the entity to make a Batman movie.

The P&A funds go to a separate LLC maybe Batman P&A LLC.

This structure protects each pot of money should some type of litigious issue arise.
Posted by biglego
Ask your mom where I been
Member since Nov 2007
76309 posts
Posted on 12/22/16 at 2:33 pm to
Ah. That makes sense.
Posted by Nighthawk504
NOLA
Member since Aug 2015
164 posts
Posted on 12/22/16 at 2:54 pm to
Its like they didn't have a script or storyline, just put some big name actors in the desert and let them shoot guns. Not a fan at all.
Posted by mizzoubuckeyeiowa
Member since Nov 2015
35508 posts
Posted on 12/22/16 at 3:20 pm to
Nonstop shooting.

Felt like an 80s movie if you're in the mood for a pure ridiculous action movie.

I think every character gets shot at 1000 times, the bad guys always miss...The good guys take everyone out in one shot.

"Assualt on Dodge City"
This post was edited on 12/22/16 at 3:21 pm
Posted by Dr RC
The Money Pit
Member since Aug 2011
58071 posts
Posted on 12/22/16 at 10:08 pm to
Just b/c they "addressed" it doesn't mean their explanation actually works.

Ahh, yes well we made the gods of Ancient China mostly white because... well... because frick you thats why.
Posted by razorbackfan4life
Northwest Arkansas
Member since Apr 2011
8496 posts
Posted on 12/22/16 at 11:30 pm to
I feel like they assembled a great cast, but completely fricked up the writing/directing.

Should have been much better. With that said I enjoyed it.
This post was edited on 12/22/16 at 11:32 pm
Posted by biglego
Ask your mom where I been
Member since Nov 2007
76309 posts
Posted on 12/22/16 at 11:44 pm to
The real explanation is the producers wanted familiar actors, popular with American audiences, for the lead roles in the movie. It's not to say "frick you" to the audience or to insult ancient Egyptians.
The movie is still entertaining IMO
Posted by RebelVol
The Sip
Member since Aug 2016
4183 posts
Posted on 12/23/16 at 12:09 am to
I liked it a lot
Posted by brmark70816
Atlanta, GA
Member since Feb 2011
9784 posts
Posted on 12/25/16 at 11:50 pm to
I just saw it and it just wasn't that great. It's a shame, cause I love Westerns and I like just about everybody in the movie. There just wasn't much of a story and everything was over the top. Tons of clichés and awful dialogue. The action is even kind of boring. I might have had too high of hopes for it..
Posted by Roger Klarvin
DFW
Member since Nov 2012
46511 posts
Posted on 12/25/16 at 11:54 pm to
I liked it
Posted by philabuck
NE Ohio
Member since Sep 2008
10379 posts
Posted on 12/25/16 at 11:55 pm to
I watched it for 99 cents on Amazon. Wasn't bad, wasn't great.
This post was edited on 12/25/16 at 11:56 pm
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