re: Mark Cuban "NFL is ten years from implosion"

I think Cuban is right in theory, but I don't think it is applicable to what he is referencing.

Right now, the huge majority of NFL viewers don't have access to most games. With baseball for example, you get your market team almost every night, and a large percentage of fans get at least a fair number of other games nightly. That isn't a problem, but there is no value-added demand for the general product (baseball as opposed to Dodgers/Red Sox/etc. baseball) because it is readily available.

NFL demand, however, is much more generic, in part due to the popularity of the sport and in very large part due to fantasy football. Thus, moving games to other nights is likely to result in access that wasn't there at all before, instead of saturation.

There is a point where NFL can get over saturated, but there is such a strong hand in limiting access to content that I think we're a long way from that.

Cuban recognizes only one part of the NFL strategy in his statement - expansion of access. He doesn't mention that the NFL continues to carefully and selectively limit access as well, thus both keeping demand high and satisfying demand as well.

NFL is essentially throwing the generic football fan a bone by playing on other nights.

I dont see enough parents restricting their kids from playing football to come close to that point.

Its one thing to say right now you wouldnt let your kids play, but in 10 years when the NFL has buried this whole thing with settlements and confidentiality agreements, and you look at your son begging to go play football with his middle school team with all his friends? I dont think youre going to give a frick about all this.

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i'd venture to say that Saturday's ncaa ratings may be close to being better than Sunday's.

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Don't venture, don't do it!

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The Thursday games are a bit ridiculous, but he's crazy.

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Only if the NFL can expand beyond US borders and grow international interest. I think there's some truth to what he's saying.

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I don't think this issue is going away. If anything, it will magnify as more and more people from who retired/played in the 90s come forward with similar injuries.

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Its going to be really hard to plead ignorance after all the lawsuits that have already gone through

And eventually the perception will change from victims into retirees that were loose with their money and now have there hand out. Especially if some of the flashier players from the Free Agent era join in that movement.

The NFL wont have to pay billions of dollars every time a new lawsuit that comes out. They will settle a few here and there and come up with a slightly stronger retirement program with the NFLPA that will get the heat of their back for 20 cents on the dollar.

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80% of your QBs are from middle class white backgrounds

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if you are talking about the NFL this is just wrong. Most of the white QBs come from well off families and we are now having more and more black QBs.

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He is saying if they keep spreading to each night eventually it will over-saturate the market and cause people to grow tired of it.

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Gamblers never get tired, and that's a huge part of what drives pro football

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Gamblers never get tired, and that's a huge part of what drives pro football

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They're going to watch no matter what. They're not the demographic to worry about.

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I hope he's right.

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This doesn't surprise me at all.