New Budweiser again?

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They already have Platinum 6% why this one?

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they are trying to market to the BMC crowd that is too afraid to drink real craft beer, but want to seem cooler than normal bud drinkers, so they relabel their same beer over and over again to appeal to these people

I guess it works because I keep seeing people talk about it

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they are trying to market to the BMC crowd that is too afraid to drink real craft beer, but want to seem cooler than normal bud drinkers, so they relabel their same beer over and over again to appeal to these people

I guess it works because I keep seeing people talk about it

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I'm a pretty big craft beer drinker. Black crown is by no means as good as most craft beers, but it certainly isn't the same as Platinum.

Seemed like every other commercial during the Super Bowl was for Black Crown. I haven't had it and don't plan on having it.

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Crown Black?

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Crown Black is a Crown Royal product

Black Crown is the new Bud

I don't care if it tastes like cherry pie, I ain't supporting the BMC brands.

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they are trying to market to the BMC crowd that is too afraid to drink real craft beer, but want to seem cooler than normal bud drinkers, so they relabel their same beer over and over again to appeal to these people

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this. and, if you have seen the documentary Beer Wars, BMC have an incentive to create as many ridiculous products as possible because it helps them dominate shelf space. That way they can limit craft beer access to prime shelf space in stores. I think this is getting more difficult as the market power of craft beer increases but this has historically been part of the BMC strategy to limit craft market growth.

I doubt I would like it and will probably never try it. But I plan on buying a 6 pack or two every so often just to show support for BMC products.

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This is actually a new beer, but go on with your inside info

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they are all lagers

close enough

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They're very clever when it comes to duping the general public into thinking that they're getting something besides Miller.

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I've seen similar statements on here a number of times.

I don't understand how a brewery labeling beer under a different brand is somehow a deceptive practice. IMO it's no different that Toyota relabeling Lexus and Scion vehicles.

If you are concerned about who brews the beer you are drinking then look up the brewery before you buy it.

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I don't understand how a brewery labeling beer under a different brand is somehow a deceptive practice.

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I don't lose any sleep over it but I think people call it deceptive because BMC makes a concerted effort to limit how easy it is for consumers to link these products to them. It is a clear marketing strategy.

There was an interview with a Coors executive who admitted that they did there best to minimize consumer ability to link Blue Moon to them. They know that some proportion of consumers will be less inclined to buy the product if they know it was made by BMC. It is smart marketing but it shouldn't be socking that some consumers might think that it is a dishonest practice.