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Freakonomics podcast on expensive wines: you're all full of s$%&
Posted on 10/20/11 at 12:42 pm
Posted on 10/20/11 at 12:42 pm
quote:
The latest Freakonomics Radio podcast is called “Do More Expensive Wines Taste Better?” (You can download/subscribe at iTunes, get the RSS feed or listen live via the link in box at right.)
When you take a sip of Cabernet, what are you tasting? The grape? The tannins? The oak barrel? Or the price?
Believe it or not, the most dominant flavor may be the dollars. Thanks to the work of some intrepid and wine-obsessed economists (yes, there is an American Association of Wine Economists), we are starting to gain a new understanding of the relationship between wine, critics and consumers.
One of these researchers is Robin Goldstein, whose paper detailing more than 6,000 blind tastings reaches the conclusion that “individuals who are unaware of the price do not derive more enjoyment from more expensive wine.”
So why do we pay so much attention to critics and connoisseurs who tell us otherwise?
That’s the question we set out to answer in this podcast. Along the way, you’ll hear details about Goldstein’s research as well as the story of how his “restaurant” in Milan, Osteria L’Intrepido, won an Award of Excellence from Wine Spectator magazine. (Not how you think!)
Also featured: Steve Levitt, who admits his palate is “underdeveloped,” describing a wine-tasting stunt he pulled on his elders at Harvard’s Society of Fellows.
Also, you’ll hear from wine broker Brian DiMarco (featured in the forthcoming documentary Escaping Robert Parker) who pulled a stunt of his own on his very wine-savvy employees. DiMarco also walks us through the mechanics of the wine-purchase business, and describes how price is often a far-too-powerful signal to our taste buds.
Some really good anecdotal and experimental evidence shows that "oenophiles" are full of shite.
LINK
This post was edited on 10/20/11 at 12:43 pm
Posted on 10/20/11 at 12:44 pm to Tiger JJ
i agree to a point.
However, really cheap wine can still taste shitty
However, really cheap wine can still taste shitty
Posted on 10/20/11 at 12:47 pm to Tiger JJ
I've always thought wine snobs were fricking douches that were full of shite. I've been called white trash for trying to explain that beer is a more complex drink and that a great beer is much harder to make than a great wine.
Posted on 10/20/11 at 12:47 pm to Tiger JJ
This was done on the food board at least a year ago
Posted on 10/20/11 at 12:48 pm to Pilot Tiger
quote:
i agree to a point.
However, really cheap wine can still taste shitty
This.
Posted on 10/20/11 at 12:50 pm to Tiger JJ
20/20 or nightline or some news show did a study and every "aficianodo" selected a Turning Leaf brand over some top California brands.
Posted on 10/20/11 at 12:52 pm to Uncle Stu
I think this is the exact article SFP and I discussed in the snack thread one evening.
Posted on 10/20/11 at 12:59 pm to Pilot Tiger
quote:
i agree to a point.
However, really cheap wine can still taste shitty
No doubt. If you can't taste the quality difference between a $6 bottle of wine you get from CVS Pharmacy vs a $15 bottle that my wine guy turns me onto, you probably don't have taste buds.
I'm pretty damn content with paying between $10-$20 for 95% of my wine purchases. If it taste good, it is good.
I guess I'm much more of a picky person when it comes to beer as it there so much more variation from shite beer to good beer.
This post was edited on 10/20/11 at 1:05 pm
Posted on 10/20/11 at 1:01 pm to WavinWilly
quote:
fricking douches
quote:
beer is a more complex drink and that a great beer is much harder to make
FWIW, I find beer snobs just as insufferable.
Posted on 10/20/11 at 1:05 pm to notiger1997
quote:
No doubt. If you can't taste the quality difference between a $6 bottle of wine you get from CVS Pharmacy vs a $15 bottle that my wine guy turns me onto, you probably don't have taste buds.
OK. Well then you don't have taste buds.
Posted on 10/20/11 at 1:11 pm to Tiger JJ
BS!
I think the point most people make about these studies is probably valid. Most wine drinkers can't tell the difference between $100 bottle and a $20 bottle.
There is no doubt though that once you get below a certain quality level at the low end, the ability to tell good from bad gets alot easier.
I think the point most people make about these studies is probably valid. Most wine drinkers can't tell the difference between $100 bottle and a $20 bottle.
There is no doubt though that once you get below a certain quality level at the low end, the ability to tell good from bad gets alot easier.
Posted on 10/20/11 at 1:14 pm to notiger1997
quote:
Most wine drinkers can't tell the difference between $100 bottle and a $20 bottle.
Exactly
I can't tell the difference between a $20 bottle and a $100 bottle.
But a $5 bottle to a $20 bottle? Most of the time, you can. The really cheap wine is usually much sweeter.
Posted on 10/20/11 at 1:19 pm to notiger1997
quote:
Most wine drinkers can't tell the difference between $100 bottle and a $20 bottle.
Do the people who sell $100 bottles of wine even hold themselves out as selling something that they believe will taste discernibly better than a $20 bottle?
I don't consider myself much of a wine "snob"/connoisseur, but I've been around enough of them to know that they will pretty much all willingly admit it's all supposedly a lot more nuanced than that.
Posted on 10/20/11 at 1:27 pm to Y.A. Tittle
i thought the price of wine was more of a supply/demand thing. rare wine costs more?
what the hell do i know. i just bought a box of oak leaf cab for camping this weekend. 10 bucks for 4 bottles in a bag that doesnt go bad for 6 weeks? not bad lol.
what the hell do i know. i just bought a box of oak leaf cab for camping this weekend. 10 bucks for 4 bottles in a bag that doesnt go bad for 6 weeks? not bad lol.
Posted on 10/20/11 at 1:32 pm to Salmon
quote:
But a $5 bottle to a $20 bottle? Most of the time, you can.
No, you can't.
quote:
The really cheap wine is usually much sweeter.
Intra variety?
Posted on 10/20/11 at 1:33 pm to Y.A. Tittle
quote:
but I've been around enough of them to know that they will pretty much all willingly admit it's all supposedly a lot more nuanced than that.
I do believe that some people have a gift of being able to taste the difference between the classes of wines very easily. To them drinking fine wine is a passion and such.
Most people can't though.
Posted on 10/20/11 at 1:40 pm to Tiger JJ
quote:
No, you can't.
Ok
I'm not going to argue this with you. It's pointless.
Much like the time I argued with SFP about the ability to tell the difference between corn fed and grass fed beef. He argued it was a complete myth (for several pages), then admitted to never actually tasting grass fed beef.
Posted on 10/20/11 at 1:42 pm to notiger1997
quote:
I do believe that some people have a gift of being able to taste the difference between the classes of wines very easily. To them drinking fine wine is a passion and such.
This is what those people claim
Yet it seems that time after time they are unable to back up these claims when put to a scientific test
quote:
Most people can't though.
Yeah. Including most of the people that say they can.
Posted on 10/20/11 at 1:46 pm to Powerman
I bet you can't tell the difference between chilli with chilli powder and actual chilli peppers.
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