Why are there so many Mattress Firms???

There is a good Freakonomics podcast about this very topic

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here is a good Freakonomics podcast about this very topic

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Thanks for letting me know. I'm listening to it right now.

People be sleeping

Yea those guys make good money I remember years back reading about that cheesy mattress guy in Houston with the chainsaws cutting beds in commercials buying the comets, the wnba team for like $6M. I was like wow that guy in those low budget commercials makes that kinda money!!!

We bought a mattress about 2 months ago. Stopped in a mattress firm, went 2 doors down to a mattress one, then ate next door to the mattress one. After eating, I asked my wife if she like the mattress at the first store, we could go back and pointed to mattress firm. She informed me that wasn't the store we went to and made me turn around. There were 2 mattress firms roughly a quarter mile from each other.

Another thing to note, their prices aren't great at all. But they are good at advertising. Play up the super cheap options that they don't even show you, and always have that price match in your back pocket. Ended up buying from a furniture store.

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Which would be an easy answer to this if Mattresses lasted short term. But your average buyer is going to wait 10+ years per bed before buying another. The article and podcast provide other reasons.

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I mean, there's probably more car dealerships than there are mattress stores and people change out cars way less often than mattresses and it's hardly a mystery... Sounds like Freakonomics was running out of good ideas.

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Near me, a new one just opened up right across the street from an older one. I thought the older one would close down, but nope.

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Just like C-Stores - it's based mainly on traffic flow. It's a numbers game.

haha no not mattress mac his competitor, just googled it, Hilton Koch, guys a savage he used to always whip out the chainsaw and cut mattresses, really low budget commercials thats why I was shocked when I heard he paid so much to buy a WNBA team but they promptly went bankrupt next year.

My grandfather used to be in the furniture business. He made most of his money selling mattresses. I remember after the 83 flood he had several 18 wheeler loads of mattresses brought in and sold every one in a week. If your paying $1000 for a mattress they probably have $400 in it.

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I know not a single person that changes their mattress more often then every 10 years or more.

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That is not normal.

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I know plenty of people that buy a new vehicle every 3-5 years.

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That is not normal



You have surrounded yourself with outliers.