Let's discuss Nintendo's foray into the mobile market

with the release of pokemon go Nintendo has seen its stock skyrocket. LINK

now the question becomes will they release other nintendo properties into the mobile realm? it would seem the obvious answer is yes with the financial success of pokemon go. but I lean more towards no. nintendo doesn't want to water down their properties and they're not in it just to make money. pokemon seems like a calculated release that fits the mobile market like a glove and it forces people to interact with each other and with the real world. that interaction is a big thing to nintendo as evidenced by their reluctance to embrace virtual reality. I'll be surprised if they put other properties in the mobile market unless those properties allow for that pokemon go like interaction or they revolutionize an aspect of mobile gaming like pokemon go has.

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The insane success of Pokemon GO has challenged conventional wisdom completely. Are location-based features far more potent money-making tools than anyone has realized? Could Eighties and Nineties nostalgia items be recycled a lot more effectively than they have been thus far? Should Nintendo immediately ditch all of its console plans and put all its core franchises on the iOS platform?

The answer to the last question is quite likely a resounding yes. Once Pokemon GO launches in markets other than the US, Australia and New Zealand, it will quite likely become a $1 billion annual behemoth. With moderately professional updates and expansions, it can stay at that level for at least 3-5 years. There is no reason why Animal Crossing, Zelda and Mario wouldn’t be able to replicate this success — particularly since location-based features fit all three naturally. It is quite possible that Castlevania, Wario mini-games, Advance Wars and other Nintendo properties could easily gross $300+ million annually. Nintendo has now seen just how fantastically profitable its back catalogue can be. The app industry has witnessed how much money location-based and collectible-oriented titles can gross.

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