The DW spends almost $120K per month boosting Little Ben's posts on FB.

It's his company and his money, who gives a shite?

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It's his company and his money, who gives a shite?

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I guess I give a shite because as I noted in the OP this information is surprising to me. I thought Ben's opinions were popular enough to self promote instead of forced boosting.

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I thought Ben's opinions were popular enough to self promote instead of forced boosting.

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Do you know how big of an industry advertisement is?

I mean most companies run ads and paid posts, thats not exactly a unique thing for daily wire.

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Do you know how big of an industry advertisement is?

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I just read this one:

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To put things into perspective, approximately $365 billion was spent on advertising in America during the first half of 2023—I tried to calculate the total for the entire year, but alas, I couldn’t find reliable data to do so. In any event, that amounts to hundreds of billions of dollars spent on manipulating human consciousness in a matter of six months.

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https://badlands.substack.com/p/the-werewolf-game

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I just did not know that you can pay to have your Face Book posts boosted.

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Prime time commercials cost more too.

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his point is that the “most popular conservative voice on FB” is artificially achieved

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Conjecture.

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In Twitter 1.0-land, the Krassenstein Bros did it by buying a metric shite ton of bot followers to boost impressions and trick the algorithm.

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I remember listening to Finebaum on the drive home about 10 years ago and one of Finebaum guests proclaimed the had over 10 million Twitter followers (IIRC). I can't even remember his name and he was barely known in SEC sports circles. Subsequent callers called in and explained to Finebaum that all those twitter followers were bots. That's when I first heard of the twitter bot thing.

Kinda feelsl iike a cultural revolution