Started By
Message

Cook:Our Objective With Apple Watch is to Change the Way People Live Their Lives

Posted on 2/10/15 at 7:36 pm
Posted by Street Hawk
Member since Nov 2014
3460 posts
Posted on 2/10/15 at 7:36 pm
quote:

When asked by Goldman Sachs COO Gary Cohn what makes the Apple Watch different from other smart watches on the market, Cook recalled the MP3 industry.

"If you think about the MP3 industry, we weren't the first company to make an MP3 player, there were lots of companies in this. They weren't used very much. They were fundamentally hard to use -- the user interface was bad and you almost needed a PhD to use them. They're not memorable. [...] "

"I see the smart watch category very much like that. There are several things that are called smart watches, but I'm not sure you could name any. There hasn't been one that changed the way people live their lives. At Apple, that's our objective. We want to change the way you live your life."


Cook went on to say that he believes the Apple Watch will do just that, impact people's lives in a meaningful way. He says that one of the major surprises will be the breadth of what the Apple Watch can do, and he expects that everyone will find something in the Apple Watch that they can't live without.

LINK

What do you guys think? Will Apple somehow do with the Apple Watch what others haven't been able to do with their smart watches (yet) - make the watch an indispensable part of people's everyday lives?
Posted by ILikeLSUToo
Central, LA
Member since Jan 2008
18018 posts
Posted on 2/10/15 at 7:49 pm to
quote:

Will Apple somehow do with the Apple Watch what others haven't been able to do with their smart watches (yet) - make the watch an indispensable part of people's everyday lives?


Apple is good at reinventing and marketing existing tech properly for the "everyman." If a large enough market is ready for a smartwatch, Apple will probably set the standard for what a smartwatch should do, and it will undoubtedly lead to an explosion of competition, some superior and some inferior. So yeah, if I end up wearing a smartwatch in the next year or two, it won't be Apple's, but it will most assuredly be because of Apple.

Whether it will catch on this first go round, I have no idea. I'm not sold on one yet, but my lifestyle is a bit different from your average commuter.
Posted by jeff5891
Member since Aug 2011
15761 posts
Posted on 2/10/15 at 8:03 pm to
quote:

Apple is good at marketing existing tech

FIFY
Posted by TigerGman
Center of the Universe
Member since Sep 2006
11202 posts
Posted on 2/10/15 at 8:42 pm to
quote:

Apple is good at making existing shitty tech work great




FIFY
Posted by AndyCBR
Baton Rouge, LA
Member since Nov 2012
7546 posts
Posted on 2/11/15 at 12:26 am to
Funny that Cook touts the MP3 player as one of their great successes when they just killed the classic iPod. I still cannot figure out that move.

Not sure if I see the watch taking off. It will have to bluetooth to your phone to have much use and if you have your phone with you already not sure what you'll need from it.

Then again I though the iPad was useless when they first came out so what do I know?
Posted by colorchangintiger
Dan Carlin
Member since Nov 2005
30979 posts
Posted on 2/11/15 at 5:45 am to
quote:

Posted by AndyCBR
Funny that Cook touts the MP3 player as one of their great successes when they just killed the classic iPod. I still cannot figure out that move.



Uh, dedicated music players have gone the way of the dodo. When was the last time the iPod was the must get gift for Christmas? Doesn't seem like many are even buying the iPod touch these days. Sales have been shrinking for 6 straight years. Think about it. $249 for a 160 GB iPod or $249 for an iPad mini. Hmmmmm.

They also said that there were some parts that their vendors simply do not make any more to build the iPod.

ETA: Silicon Valley's obsession with "changing the world" is so fricking self righteous and off putting.
This post was edited on 2/11/15 at 5:48 am
Posted by ZereauxSum
Lot 23E
Member since Nov 2008
10176 posts
Posted on 2/11/15 at 7:48 am to
quote:

make the watch an indispensable part of people's everyday lives?


Maybe rich people's lives.

Unless they find a way to subsidize it like they do phones, the average person is not going to buy this thing for $300+
Posted by colorchangintiger
Dan Carlin
Member since Nov 2005
30979 posts
Posted on 2/11/15 at 8:09 am to
quote:

Unless they find a way to subsidize it like they do phones, the average person is not going to buy this thing for $300+



I see it having sales better than the iPod ramp up, where it took almost 2 years to sell the first million and 4 years to break the 10 million sold in 1 fiscal year mark. But not near as good as the iPhone or IPad ramp up.

The Apple Watch Edition is going to be expensive as frick though. $4,000+ and Asia is going to eat them up.
Posted by CAD703X
Liberty Island
Member since Jul 2008
78042 posts
Posted on 2/11/15 at 8:47 am to
I'm pretty happy with the 5 or 6 things my lg watch does. If by "change people's lives" he means people will stop looking at their phones as much then yeah..google has already taken care of that.

I am honestly interested to see what this can do that I can't do already on android wear.

There's only so much that is useful from a 1 inch screen on your wrist.

Eta and I paid $70 for it.

I'll just sit here and

I'm happy to admit it apple does something amazing but I don't see it.

The watch will simply vibrate your wrist every time a face book or text or Instagram or email comes in and will give you the opp to clear it or delete it or reply.

Really don't see much here apple can improve on
This post was edited on 2/11/15 at 8:50 am
Posted by TigerinATL
Member since Feb 2005
61480 posts
Posted on 2/11/15 at 9:14 am to
quote:

I am honestly interested to see what this can do that I can't do already on android wear.


You know you shouldn't be. What you should be expecting is Apple bringing high profile business partners on stage to demonstrate everything you currently do with your watch. Apple doesn't invent tech, they mainstream it. They should make a commercial with a mom running her errands for the day. Paying for stuff at the drugstore without putting the baby down, opening the front door with her hands full of groceries, discreetly getting alerts like an order from her etsy site or something, etc.
Posted by CAD703X
Liberty Island
Member since Jul 2008
78042 posts
Posted on 2/11/15 at 9:25 am to
quote:

Apple doesn't invent tech, they mainstream it.


unfortunately i think you're correct.

nevermind that i can speak to my watch to tell it to open my garage door or unlock my front door and get turn-by-turn directions via simple vibration and all my app notifications and peek into my son's room on my webcam...

..until apple does that its like those things don't exist. i bet 50 people come onto the tech board after the watch comes out and talk about all these 'amazing' things that no one has ever been able to do before.
Posted by shel311
McKinney, Texas
Member since Aug 2004
110821 posts
Posted on 2/11/15 at 9:28 am to
quote:

that Cook touts the MP3 player as one of their great successes when they just killed the classic iPod. I still cannot figure out that move
I don't get your link to the 2 statements?

The Ipod had a shelf life, it did its job, but like any other technology nowadays, 10 years later it's pretty obsolete.

Posted by colorchangintiger
Dan Carlin
Member since Nov 2005
30979 posts
Posted on 2/11/15 at 9:28 am to
quote:

nevermind that i can speak to my watch to tell it to open my garage door or unlock my front door and get turn-by-turn directions via simple vibration and all my app notifications and peek into my son's room on my webcam...


but can you send your heartbeat to your wife? You know...REAL FUNCTIONALITY
Posted by CAD703X
Liberty Island
Member since Jul 2008
78042 posts
Posted on 2/11/15 at 9:48 am to
quote:

but can you send your heartbeat to your wife?


I WANTED TO DO THIS ON VALENTIMMES DAY and it wasnt available
Posted by cyogi
Member since Feb 2009
5137 posts
Posted on 2/11/15 at 2:54 pm to
quote:

Funny that Cook touts the MP3 player as one of their great successes when they just killed the classic iPod. I still cannot figure out that move.

iPod Touch, iPod Nano, iPhone. The iPod Classic's days were over.
Posted by GFunk
Denham Springs
Member since Feb 2011
14966 posts
Posted on 2/11/15 at 3:21 pm to
HealthKit and myCharts integration with it will be a really cool and innovative way to work with your primary care peeps to watch your basic health levels and fine tune preventive healthcare plans for people.

It may not cure cancer, but if patients utilize it, they can't fib to the doctor about whether they exercise. If you integrate diet info, it gets even more finely tuned. Really has the potential to change lives there.

But many people will worry about the security and privacy concerns, which I think are many and well justified...
Posted by CAD703X
Liberty Island
Member since Jul 2008
78042 posts
Posted on 2/11/15 at 3:38 pm to
quote:

f you integrate diet info, it gets even more finely tuned. Really has the potential to change lives there.


based solely on a pulse?

unless this watch has a needle & can draw blood and perform bloodwork, i don't see HR as much to get excited about.

i mean we've had polar HR straps since the 1980s and about the only thing thats good for is working out in a particular zone or determining your (theoretical) max HR. you cant even establish a lactic threshold without pricking a finger.


eta somehow apple will cook up a couple dozen 'dashboards' based solely off reading a pulse and make it seem like they're diagnosing your health. :apple:
This post was edited on 2/11/15 at 3:42 pm
Posted by TigerinATL
Member since Feb 2005
61480 posts
Posted on 2/11/15 at 5:07 pm to
One thing you can't really do well on Android is TouchID.

quote:

Google last fall began testing a service called “Plaso” that allows people carrying Android phones to pay at retailers like Papa John’s and Panera Bread by saying their initials to employees at the cash register, according to four people who have been involved in or briefed about it

LINK

Having the retailer enter your initials is how you confirm secure payment Google, you have a ton of cash sitting around, is it really that hard to buy or create the next Authentec? You built a self driving car and probably landed a drone on the moon at your secret robot factory already, yet fingerprint readers are so far away from being standard and useful on Android you're messing around with something like this?
This post was edited on 2/11/15 at 5:10 pm
Posted by GFunk
Denham Springs
Member since Feb 2011
14966 posts
Posted on 2/11/15 at 5:41 pm to
Cad diet info would come from health kit optimized apps. I see it as molding fit bit type tech into it. But I also see a slew of additional stuff being done. Just that I think the health applications are what could end up being the most meaningful in terms of life changing tech. Which is what I saw some discussing the merits of earlier in the thread.
This post was edited on 2/11/15 at 5:42 pm
Posted by AndyCBR
Baton Rouge, LA
Member since Nov 2012
7546 posts
Posted on 2/11/15 at 10:09 pm to
quote:

iPod Touch, iPod Nano, iPhone. The iPod Classic's days were over.


Actually there are no options from Apple that can hold your entire iTunes library. The largest capacity is 32gb which isn't even close to the last few generations of classic.

What they should have done is redesign the classic with a SSD.

Based on the prices Classics are going for on ebay and amazon it appears the consumer demand for this "out of date" mp3 player is healthy.

As far as "parts no longer available" I'm not buying that as Apple created the market and the parts specifications. If they wanted to buy those parts I can't believe anyone would refuse to make them.



first pageprev pagePage 1 of 5Next pagelast page

Back to top
logoFollow TigerDroppings for LSU Football News
Follow us on Twitter, Facebook and Instagram to get the latest updates on LSU Football and Recruiting.

FacebookTwitterInstagram