Why does Apple only ship about 20 iPhone 6's to local stores?

They can only make so many.

They shipped zero to me. Have to wait until next month for the 6S.

Think about how many stores are getting these phones and multiply that by 20.

How fast do you think they can make them and ship them from China?

It also helps them when there is a shortage. They seem more in demand and people are in a frenzy to get them.

First world problems

Ok ok y'all got me

I'm just annoyed

Because if everyone had an iPhone 6 no one would want one.

It's an old marketing trick to help create a frenzy in order to increase demand.

Toy manufacturers do this almost every year as well as Microsoft and Sony when they release a new gaming system.

They sold something like 10 million already. they can only make and ship so many per day. They didn't want to build a stockpile of 30 million of these things and have to pay to store them before they were announced while the technology renders them ancient.

Should have preordered. I did it late in the afternoon the first day that was available and got mine at noon on Friday.

To create hype. They could build up a proper inventory with any amount of planning... but they want there to be a shortage to draw in more eventual customers by convincing them this thing is just too bad arse to keep stocked!!!