Besh Box is No More

Always wondered why the box was coming from north Carolina. Should have kept it local.

Kudos to him for refunding the money....but I seriously question whether this was a good idea. Box contents were kinda simplistic--a recipe, a silly utensil (a shrimp deveiner?), some cooking tips--that seemed more appropriate for novice cooks. To me, the contents seemed targeted at a Rachael Ray sort of audience...nothing gourmet or taste-redefining came out of those boxes. He's a fine dining guy--these lame boxes did nothing to enhance his brand.

Those seriously interested in food would have been better served w/$50 a month in ingredients from Zingermans or La Tienda or a credit at Fante's (LINK /).