Languishing at 1 percent of a global phone market it helped create, Google subsidiary Motorola is planning to unveil the Moto X, a customizable phone, this summer. And to support its launch, Google is planning to spend as much as $500 million.
Google’s Android needs no huge marketing push — it’s already winning. But Google is vulnerable to being cut out of the Android ecosystem, as Amazon demonstrated with the Kindle Fire tablet. An attack on the smartphone side with similar effect could be deadly, if Google’s best frenemy Samsung decides to follow a similar road.