re: Apple is approaching $400....would you buy it before earnings?

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Exactly. This stock has a lot to prove before it should be considered a buy IMO.

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But what will the price be once it proves "a lot"?

This is why I don't time the market. Like Russian, I assume what is currently known is priced in. By the time you learn something new, it's too late.

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Apple is approaching $400....would you buy it before earnings?

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Two years ago, it was in a similar position heading into May.

Earnings were awesome, but the stock sagged in May before it started climbing about $400 and throughout 2012.

I'd wait until Jun/Jul..

I know apple has reached a saturation level that is dangerous. My fiance and I currently own:

2 iphones
1 imac
1 macbook pro
1 macbook air

the problem is....the products work so well, we don't really need to spend $1500+ to upgrade either computer, yes the name MB pro and imac are awesome but the one's we currently have work well enough. I think alot of apple customers are the same way, they love apple but they have what they need and when they do need an upgrade will get apple again, but won't buy every year. The iphone 5 is nice, but we stuck with out 4s bc we didn't want to have to buy the adapter to play the music on our bose speakers.

Honestly apple needs to look into the HP strategy of building utter crap at low prices, I go through 2-3 ACER,HP,Dell laptops a year just bc some of the software I need for work isn't mac compatible. the pc's are just junk, the cheap ones are, can't say I've spent $1000+ on a PC in years

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with $150B

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Cash is worth like $112B I think after repatriation.

This is true, but Apple has a powerful brand that is much more powerful than most are accounting for. Im a foreigner and when I visit my country, apple is a sign of wealth so many have it simply for that and many strive to dump their other phones to get an apple phone but they are not subsidized like they are in the US and are thus unaffordable.

Obviously they haven't announced anything new and obviously they are being punished, now Im not a market expert or anything but that's fine in my book, Im buying more everyday bc I know they're not going out of business anytime soon. Frankly it's silly, I own 4 convenience stores that gross about $20M a year in sales, now if sales don't hit $22.5M this year is my business worthless? I mean apple did just net $13B in the last quarter, NET PROFIT, and thats what the market called an off quarter bc they missed estimates. I don't know who on earth feels a $13B profit is missing anything.As of now the market is valuing apple as worthless, saying its sales will go down, its margins will do down and at 6x earnings minus cash, in reality it is a phenomenal VALUE play at these levels. You buy it, sit on it, and great, sales go down and they still profit $10B its a profit a big one too!!!! If they raise the dividend you win, if they fire tim cook you win, if they release a revolutionary product you win......with their sales, this isn't going to $100 or $200 bc frankly at around $175-200 apple would probably use their cash and go private.

The lack of innovation is alarming but you can't release groundbreaking products like the iphone or ipad every other year, it just doesn't happen. How many items like the ones I just listed have other companies launched recently? Let's see how many units google glass sells in the first 2 years after launch. Microsoft launched stores? where i am, the apple store is packed, the Microsoft store you can walk in and it's just another store, no swarm of people.

Bottom line is if you like it, buy it, buy what you see, not what you hear, and I see apple kicking arse and taking names, I dont care what analysts or people are saying, buy when there is blood on the streets.

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I see apple kicking arse and taking names, I dont care what analysts or people are saying, buy when there is blood on the streets.

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I agree. I see Apple products EVERYWHERE!

BUT, I do not think the stock is based on earnings. It is based on the future. You know, the same way you were contemplating buying Amazon cause the future was so bright.

ETA: Do you think Apple's future is bright? As a very well schooled and intelligent poster once said, Apple died when Steve Jobs did. And he hasn't been wrong, yet.

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Apple died when Steve Jobs did.

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To be fair, I think apple is worth more now than when Jobs died.

So coke is saturated the world over and they're not gonna double anytime soon but they acquire and distribute new brands...whose to say apple and it's mountain of cash will never do anything again? I'd rather invest in a company with great products and a mountain of cash vs a speculative buy

Lots of good opinions in here. My strategy is pretty simple and I'm applying it to AAPL. If you believe that aapl will never again introduce new products that the market embraces and buys in quantity, then it's not a buy. If you believe aapl will in the future introduce new products that the market embraces and buys in quantity, it's a screaming buy right now. Either scenario is absolutely possible. I believe they will. For me and the price points I built before opening the position (at 480), the next leg for me to buy is 360. I might lose my shirt, I might win big, who knows. The caveat I would throw out there, is don't use the milk money hoping to get a near-term pop, only use money you're not going to need in the next several years. If you can work with that time-frame, my opinion is that you'll be handsomely rewarded.