NCAA athletes can pursue television money, judge rules

Oh no. Prepare

This is going to get ugly.

I did see this week that the NCAA denied Akron's request to put players twitter handles on the back of their jersey. Wonder if they will sue???

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This is going to get ugly.

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Big time.

About time.

sounds like the title of that article is expansive and generous to the plaintiffs

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Judge Claudia Wilken issued her ruling Tuesday, rejecting the NCAA's motion that players in the antitrust suit led by former UCLA star Ed O'Bannon should be precluded from advancing their lawsuit on procedural grounds.

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the judge ruled that the suit's claims about pursuing tv money won't be thrown out, as best i can tell. i don't think that it actually ruled on the issue of revenue or damages one way or another

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"Although our motion to strike was denied, the judge has signaled skepticism on plaintiff's class-certification motion and recognized the plaintiffs' radical change in their theory of the case," Remy said. "This is a step in the right direction toward allowing the NCAA to further demonstrate why this case is wrong on the law and that plaintiffs have failed to demonstrate that this case satisfies the criteria for class litigation."

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yeah sounds like the NCAA filed a motion to strike certain parts of the plaintiffs' claims, and the judge denied the motion. that's all. the class hasn't even been certified yet

I already posted this earlier. arse.

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the brilliance of third party marketing is that it eliminates these worries

Title 9 makes paying athletes all but impossible, but allowing players to get paid for endorsing goods gets around this

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Exactly. Patrick Hruby writes for the Atlantic, Sports on Earth and some other sites. He is one of the only people who has offered a semi-legitimate way for players to get paid.

The schools cannot pay players because of Title IX. It is just not possible. ALso, the logistical concerns are huge. How would payment amounts be determined? Everyone gets amount X? Players sign 4-year contracts? It's a huge shitstorm, even if Title IX is not included.

His suggestion is just allow players to get endorsements. I don't like the idea, but it is at least a bit more feasible than anything else.

This would eliminate the argument that everyone playing sports should get compensation, as no car dealer or local restaurant would shell out money for a female laxer or male volleyball player. Or for that matter, a back-up offensive tackle.

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A California judge ruled Tuesday that the NCAA cannot prevent football and men’s basketball players from legally pursuing a portion of live broadcast revenues, reports ESPN.com

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That sentence is misleading. The case is about royalties based off a player's likeness used in a video game. It has nothing to do with television money.

How is it feasible to get endorsement money? Who get's the deals? Only the QB's and RB's? (Usually the case in the Pros) What if a big time alumnus owns a car dealership,business or whatever and he signs up all the his big time players or promises future recruits "endorsement" deals.

Its a bad idea across the board to open this can of worms.