Seems like a player when signing a scholly could also sign away 100% of all royalties from tv/film/audio over to school/conference/NCAA for right to play.
I think it's a paperwork issue.
Would be the beginning of the end of collegiate athletics as we know it. It would become minor leagues in all sports and college sports would become nothing more than intramurals.
That's already happening and was part of the basis of the lawsuit.