I think people, real fans, that follow and know the game well, realize how much of a heated rivalry this is. Most people who only follow a couple teams or watch a few games a year don't really understand it. Sure Alabama-Auburn, Ohio St-Mich, and Texas-OK get more publicity, which is fine, but that doesn't mean they hate each other more.
It isn't just about football either though. Last few years in baseball Carolina-Clemson has been the premier rivalry game.
This post was edited on 11/22 at 1:15 pm