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Tebow ranked fourth in the world in marketability

Posted on 3/27/12 at 4:55 pm
Posted by TigerBwoy
0.4 miles from Tiger Stadium
Member since Oct 2009
6345 posts
Posted on 3/27/12 at 4:55 pm
Behind only Oprah, Adele, and Kate Middleton.

quote:

Sports Illustrated recently asked promotions company The Marketing Arm to update their Davie-Brown Index to see how Gang Green’s choirboy fared.


quote:

The marketing formula measures 3,000 celebrities in eight categories, including trust, appeal, aspiration and influence.


quote:

Under their formula, Tebow scored a 180. Mark Sanchez, who’s rumored to have a fragile ego, garnered just 12 points. Ouch.


LINK







Posted by Unbiased Bama Fan
Member since Dec 2011
2950 posts
Posted on 3/27/12 at 5:02 pm to
Stupid list. How many people in the world even know who Tebow is? Football's completely irrelevant outside of the United States.
Posted by TigerattheU
Member since Aug 2006
3479 posts
Posted on 3/27/12 at 5:45 pm to
I think this is an index of marketing appeal to Americans that may have British or other foreign celebrities, rather than a list of global appeal. The "about" on their website talks about a domestic consumer research panel.
Posted by McKeezy
Jacksonville, FL
Member since Aug 2010
3940 posts
Posted on 3/27/12 at 5:48 pm to
I sneeze more accurately than he throws.
Posted by Jumbeauxlaya
LSU
Member since Jan 2011
18083 posts
Posted on 3/27/12 at 5:55 pm to
quote:

I sneeze more accurately than he throws.


Your understanding of the topic at hand is incomplete as well..
Posted by lsutigers1992
Member since Mar 2006
25317 posts
Posted on 3/27/12 at 6:09 pm to
MARKETABILITY =/= NEWSWORTHY

I'M TALKING TO YOU, ESPN!

That's the problem with the media in general, and ESPN in particular. Golf is only newsworthy when Tiger wins. Racing is only newsworthy if Danica is racing. Baseball is only newsworthy if it happens to the Yankees or Red Sox. College football is more newsworthy if it happens to Notre Dame or Michigan. And so on.
Posted by McKeezy
Jacksonville, FL
Member since Aug 2010
3940 posts
Posted on 3/27/12 at 6:20 pm to
quote:

Your understanding of the topic at hand is incomplete as well..


I understood it. I just dont give a fuuuuck
Posted by tigerblood29
Member since Sep 2009
3062 posts
Posted on 3/27/12 at 7:10 pm to
quote:

Behind only Oprah, Adele, and Kate Middleton
as a qb right?
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