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Tebow ranked fourth in the world in marketability
Posted on 3/27/12 at 4:55 pm
Posted on 3/27/12 at 4:55 pm
Behind only Oprah, Adele, and Kate Middleton.
LINK
quote:
Sports Illustrated recently asked promotions company The Marketing Arm to update their Davie-Brown Index to see how Gang Green’s choirboy fared.
quote:
The marketing formula measures 3,000 celebrities in eight categories, including trust, appeal, aspiration and influence.
quote:
Under their formula, Tebow scored a 180. Mark Sanchez, who’s rumored to have a fragile ego, garnered just 12 points. Ouch.
LINK
Posted on 3/27/12 at 5:02 pm to TigerBwoy
Stupid list. How many people in the world even know who Tebow is? Football's completely irrelevant outside of the United States.
Posted on 3/27/12 at 5:45 pm to Unbiased Bama Fan
I think this is an index of marketing appeal to Americans that may have British or other foreign celebrities, rather than a list of global appeal. The "about" on their website talks about a domestic consumer research panel.
Posted on 3/27/12 at 5:48 pm to TigerattheU
I sneeze more accurately than he throws.
Posted on 3/27/12 at 5:55 pm to McKeezy
quote:
I sneeze more accurately than he throws.
Your understanding of the topic at hand is incomplete as well..
Posted on 3/27/12 at 6:09 pm to Jumbeauxlaya
MARKETABILITY =/= NEWSWORTHY
I'M TALKING TO YOU, ESPN!
That's the problem with the media in general, and ESPN in particular. Golf is only newsworthy when Tiger wins. Racing is only newsworthy if Danica is racing. Baseball is only newsworthy if it happens to the Yankees or Red Sox. College football is more newsworthy if it happens to Notre Dame or Michigan. And so on.
I'M TALKING TO YOU, ESPN!
That's the problem with the media in general, and ESPN in particular. Golf is only newsworthy when Tiger wins. Racing is only newsworthy if Danica is racing. Baseball is only newsworthy if it happens to the Yankees or Red Sox. College football is more newsworthy if it happens to Notre Dame or Michigan. And so on.
Posted on 3/27/12 at 6:20 pm to Jumbeauxlaya
quote:
Your understanding of the topic at hand is incomplete as well..
I understood it. I just dont give a fuuuuck
Posted on 3/27/12 at 7:10 pm to TigerBwoy
quote:as a qb right?
Behind only Oprah, Adele, and Kate Middleton
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