WTF? Men are turning to makeup in Covid era b/c of Zoom calls

quote:

---

Men are turning to makeup during COVID after one-too-many Zoom calls

LINK

When realtor Ben Dixon caught sight of his face during an early morning Zoom call with a client in January, he was distracted by what he perceived were bags and discoloration under his eyes.

“I thought, ‘You could do with a little help here!’” the 42-year-old admitted to The New York Post, noting how he’d become more bothered by his appearance while working remotely during the pandemic.

So, like a growing number of dudes who are increasingly horrified by their appearance on countless Zoom calls, he consulted a friend with seemingly perfect skin, who generously shared his secret: concealer for men.

“It’s fantastic,” added Dixon, who dropped $18 on a Tribe product named “Define Layer: Skin Fix” which he ordered online after choosing from the five different shades. “People have already started saying I look younger in my videos.”

More men than ever are now buying makeup, resulting in the male side of the industry experiencing a leap in sales, partly due to the work-from-home trend. National drugstore giant CVS added the men’s range Stryx — its slogan is “Nothing Wrong With Handsome” — to 2,000 of its over 9,900 outlets in June 2020, nine months after a Morning Consult poll found almost a quarter of guys would consider wearing cosmetics.

---