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Started By
Message
What is your take on the Youtube Ad boycott?
Posted on 4/18/17 at 10:38 am
Posted on 4/18/17 at 10:38 am
Not trying to make a spinoff thread, was planning on making this thread earlier, but just getting around to it.
So for those who don't know, over the last few weeks, major companies have pulled their ads off of youtube due to the fear that their ads may play before or during videos that aren't advertiser friendly. Coke/Walmart/Microsoft/etc doesn't want their ads showing up before you watch a video by a white supremacist ranting about cleansing the earth and what not, y'know?
This all started a few weeks ago when the Wall Street Journal did an "expose" on PewDiePie, the largest youtuber on the platform with ~55 million subscribers and several million views on every video he uploads. PewDiePie uploaded a video featuring the site "Fiver" where people will do random shite for 5 bucks. In the video, PewDiePie was making fun of the service by seeing what level people would stoop to for a measly 5 bucks. The big one was getting a few people from some 3rd world country to hold up a sign that said "Death to all Jews" or something to that effect. The entire video was clearly satirizing the site and just an exercise in what people will do for 5 bucks. From that, the WSJ went on a mini crusade to "out" PewDiePie as a neo-nazi white supremacist. WSJ cited several of his previous videos as "proof" that were basically shameless mischaracterizations simply to garner clicks. For example, one of the videos they used was of PewDiePie dressed in military garb in a video decrying YouTube's new program that attempts to get users to report or flag offensive videos in exchange for rewards/influence/etc. Basically, PewDiePie was making a joke out of the program by comparing it to the Gestapo.
Another egregious example was a screenshot of PewDiePie giving the "Nazi salute" when in reality it was just an outstretched arm. Like we was literally just stretching on camera. But the WSJ used this as "proof" that he was a nazi/nazi sympathizer.
The article was a shameless example of clickbait journalism aimed at simply getting people all riled up about the boogie man of the week, Nazis. As a result, PewDiePie had his show on youtube's premium service cancelled and he was dropped by his studio, which is owned by Disney (which is kinda ironic given the notorious anti-semite that Walt Disney was).
Since that article dropped, many of youtube's biggest advertisers have pulled their ads from the platform all together. As a result, Youtuber's that were making a healthy living off of producing and creating content are now making virtually nothing.
Yesterday it was revealed that the H3H3 channel only received about 400 bucks from a recent video that has received over a million views. Over a million people were entertained for 12 minutes, and all they got was 400 bucks. I know there's a lot of older folks here on the OT, so just as an FYI, a lot of the youtube content creators aren't just some person with a camera phone recording random shite in their spare time. Obviously there are tons of popular videos on youtube that are just someone random capturing something that goes viral and that's their only video, but there are tons of channels that employ a decent amount of people and a ton of time and money goes into the creation of each video that they upload. Generating only 400 bucks for 7 figure views means that a lot of channels simply won't be able to create content without losing money.
So what does the OT think of this situation? A shitload of really funny and original content on the internet comes from YouTube and that will ultimately go away if the content creators are no longer getting paid for their content.
TL;DR: Original content creators on Youtube are getting killed financially due to a clickbait hit piece article in the WSJ and the age of "free" high quality, original content on the platform may be ending unless the advertisers come back.
Inb4
So for those who don't know, over the last few weeks, major companies have pulled their ads off of youtube due to the fear that their ads may play before or during videos that aren't advertiser friendly. Coke/Walmart/Microsoft/etc doesn't want their ads showing up before you watch a video by a white supremacist ranting about cleansing the earth and what not, y'know?
This all started a few weeks ago when the Wall Street Journal did an "expose" on PewDiePie, the largest youtuber on the platform with ~55 million subscribers and several million views on every video he uploads. PewDiePie uploaded a video featuring the site "Fiver" where people will do random shite for 5 bucks. In the video, PewDiePie was making fun of the service by seeing what level people would stoop to for a measly 5 bucks. The big one was getting a few people from some 3rd world country to hold up a sign that said "Death to all Jews" or something to that effect. The entire video was clearly satirizing the site and just an exercise in what people will do for 5 bucks. From that, the WSJ went on a mini crusade to "out" PewDiePie as a neo-nazi white supremacist. WSJ cited several of his previous videos as "proof" that were basically shameless mischaracterizations simply to garner clicks. For example, one of the videos they used was of PewDiePie dressed in military garb in a video decrying YouTube's new program that attempts to get users to report or flag offensive videos in exchange for rewards/influence/etc. Basically, PewDiePie was making a joke out of the program by comparing it to the Gestapo.
Another egregious example was a screenshot of PewDiePie giving the "Nazi salute" when in reality it was just an outstretched arm. Like we was literally just stretching on camera. But the WSJ used this as "proof" that he was a nazi/nazi sympathizer.
The article was a shameless example of clickbait journalism aimed at simply getting people all riled up about the boogie man of the week, Nazis. As a result, PewDiePie had his show on youtube's premium service cancelled and he was dropped by his studio, which is owned by Disney (which is kinda ironic given the notorious anti-semite that Walt Disney was).
Since that article dropped, many of youtube's biggest advertisers have pulled their ads from the platform all together. As a result, Youtuber's that were making a healthy living off of producing and creating content are now making virtually nothing.
Yesterday it was revealed that the H3H3 channel only received about 400 bucks from a recent video that has received over a million views. Over a million people were entertained for 12 minutes, and all they got was 400 bucks. I know there's a lot of older folks here on the OT, so just as an FYI, a lot of the youtube content creators aren't just some person with a camera phone recording random shite in their spare time. Obviously there are tons of popular videos on youtube that are just someone random capturing something that goes viral and that's their only video, but there are tons of channels that employ a decent amount of people and a ton of time and money goes into the creation of each video that they upload. Generating only 400 bucks for 7 figure views means that a lot of channels simply won't be able to create content without losing money.
So what does the OT think of this situation? A shitload of really funny and original content on the internet comes from YouTube and that will ultimately go away if the content creators are no longer getting paid for their content.
TL;DR: Original content creators on Youtube are getting killed financially due to a clickbait hit piece article in the WSJ and the age of "free" high quality, original content on the platform may be ending unless the advertisers come back.
Inb4
Posted on 4/18/17 at 10:40 am to JohnnyKilroy
Look at my user name, can I get an audio book on that?
This post was edited on 4/18/17 at 10:41 am
Posted on 4/18/17 at 10:42 am to JohnnyKilroy
This isnt about ad revenue.
This is about the establishment losing the narrative. They only got angry at pewDiePie when he started talking about censorship of certain people because they werent PC SJWs.
The establishment is angry that the narrative is failing of SJW/PC bullshite and are striking back...
But as in all things, soon a challenger will enter the market, and youtube will be crushed.
This is about the establishment losing the narrative. They only got angry at pewDiePie when he started talking about censorship of certain people because they werent PC SJWs.
The establishment is angry that the narrative is failing of SJW/PC bullshite and are striking back...
But as in all things, soon a challenger will enter the market, and youtube will be crushed.
Posted on 4/18/17 at 10:44 am to CptBengal
quote:
This isnt about ad revenue.
This is about the establishment losing the narrative. They only got angry at pewDiePie when he started talking about censorship of certain people because they werent PC SJWs.
I agree that the establishment (WSJ, other news orgs taking shots at youtube) is trying to fight and delegitimize YouTube as a platform, but the end result thus far has been sharp decreases in ad revenue for content creators.
Posted on 4/18/17 at 10:45 am to JohnnyKilroy
quote:
but the end result thus far has been sharp decreases in ad revenue for content creators.
yeah, they're striking back with their best weapon...their money.
only works for so long as there isnt another model.
Posted on 4/18/17 at 10:47 am to CptBengal
What sucks is the "other" model that's been tried is donations/patreons of content creators.
I'd much rather watch a short ad before videos than pay actual money to keep channels alive.
I'd much rather watch a short ad before videos than pay actual money to keep channels alive.
Posted on 4/18/17 at 10:50 am to JohnnyKilroy
TL;DR
But what about the annoying Facebook ads that appear about 30 seconds into a video? I never watch those and exit out of the video, even if it is something I'm interested in. Most of the time, it is a video for a page of a business that sells a product, so the video is in essence an advertisement, only to be interrupted by another ad for something I don't want.
But what about the annoying Facebook ads that appear about 30 seconds into a video? I never watch those and exit out of the video, even if it is something I'm interested in. Most of the time, it is a video for a page of a business that sells a product, so the video is in essence an advertisement, only to be interrupted by another ad for something I don't want.
Posted on 4/18/17 at 10:51 am to JohnnyKilroy
quote:
What sucks is the "other" model that's been tried is donations/patreons of content creators.
I'd much rather watch a short ad before videos than pay actual money to keep channels alive.
ad revenue is a shitty system for funding.
just look at app games and development...almost all have gone to the value added model.
Videos will be next.
Posted on 4/18/17 at 10:53 am to JohnnyKilroy
Facebook already demonitizes certain videos. The creators don't get ad revenue anyway. Some people are moving to vid.me
Posted on 4/18/17 at 10:54 am to CptBengal
quote:
just look at app games and development...almost all have gone to the value added model.
Ehhh. Microtransactions are great for making money, but they fricking suck for consumers of the content imo. How do you think something like that will be implemented in video content?
Posted on 4/18/17 at 10:54 am to JohnnyKilroy
quote:
How do you think something like that will be implemented in video content?
and give you my multi-million dollar idea?
lol.
Posted on 4/18/17 at 11:08 am to CptBengal
Posted on 4/18/17 at 11:49 am to JohnnyKilroy
quote:
What sucks is the "other" model that's been tried is donations/patreons of content creators. I'd much rather watch a short ad before videos than pay actual money to keep channels alive.
Agreed. But not everyone does. Teenagers and kids are the largest group of consumers of original video content, and they are willing to pay to watch videos or support content creators. You can look up Twitch, a fast growing video game streaming service. People stream themselves playing video games, and kids gobble it up and feed them money in the form of donations, subscriptions (with minimal benefit), and ad revenue. Some of the streamers are really entertaining to kids (like Pewdiepie on YouTube) and make several hundred thousand dollars every year easily
Posted on 4/18/17 at 11:57 am to JohnnyKilroy
quote:
the end result thus far has been sharp decreases in ad revenue for content creators
Then the content creators will take their business to other sites, or other advertisers will take advantage of the opportunity to buy ad space for a lower price. The content creators will get paid, but a little less than they would otherwise. The companies buying add space for a lower price will gain a competitive edge in the marketplace which will drive the ad prices back up when others try to jump on board. Then the content creators will get paid more. This is how the free market works.
Posted on 4/18/17 at 12:11 pm to CptBengal
quote:
This isnt about ad revenue.
This is about the establishment losing the narrative. They only got angry at pewDiePie when he started talking about censorship of certain people because they werent PC SJWs.
The establishment is angry that the narrative is failing of SJW/PC bullshite and are striking back...
But as in all things, soon a challenger will enter the market, and youtube will be crushed.
They are learning, far too late, that after years of shutting down everyone who argued against their agenda by branding them a Nazi or a racist or a sexist, those words have lost their sting.
People are fighting back and their methods of suppression aren't working anymore.
This post was edited on 4/18/17 at 12:35 pm
Posted on 4/18/17 at 12:14 pm to fr33manator
quote:
They are learning, far too late that, after years of shutting down everyone who argued against their agenda by branding them a Nazi or a racist or a sexist, that those words have lost their sting.
People are fighting back and their methods of suppression aren't working anymore.
Nail on the head
Posted on 4/18/17 at 12:15 pm to JohnnyKilroy
I read the OP 5 seconds in and scrolled down to the subsequent posts.
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