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Wendy’s planning Uber-style ‘surge pricing’ where burger prices fluctuate based on demand
Posted on 2/28/24 at 7:01 am
Posted on 2/28/24 at 7:01 am
quote:
Wendy’s is preparing to test an “Uber-style” surge-pricing model where the cost of menu items will fluctuate throughout the day based on demand — meaning a Dave’s burger will cost more during the lunch or dinner rush.
The fast-food chain’s unappetizing plans, set to be tested in a high-stakes rollout next year, will squeeze more money out of already inflation-battered Americans who may not have the option to eat their meals during “off-peak” hours.
Wendy’s CEO Kirk Tanner announced the new system on a call with investors, noting the Ohio-based company will invest $20 million on high-tech menu boards that will be able to update prices in real-time without incurring additional overhead costs.
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Posted on 2/28/24 at 7:02 am to CarolinaGamecock99
They're making it too hard to be fat these days 
Posted on 2/28/24 at 7:05 am to CarolinaGamecock99
It's a couple of posts above and was posted yesterday.
Posted on 2/28/24 at 7:06 am to CarolinaGamecock99
Let me guess...prices just fluctuate up and not down from the regular price.
Posted on 2/28/24 at 7:07 am to CarolinaGamecock99
quote:
Bad posters planning German-style “repeat posting”
Posted on 2/28/24 at 7:07 am to CarolinaGamecock99
Sir, this is a German Wendy's
Posted on 2/28/24 at 7:09 am to CarolinaGamecock99
You will eat ze bugz
Posted on 2/28/24 at 7:10 am to CarolinaGamecock99
quote:
noting the Ohio-based company will invest $20 million on high-tech menu boards that will be able to update prices in real-time
I predict this genius won't be the CEO for long.
Posted on 2/28/24 at 7:11 am to The Pirate King
Dave Thomas is rolling in his grave. If you want to increase prices then give us the 1970’s version of your burgers.
Posted on 2/28/24 at 7:12 am to CarolinaGamecock99
I heard they tested the model in Frankfurt before trying it out in the States
Posted on 2/28/24 at 7:19 am to CarolinaGamecock99
Between this and no longer being able to share streaming passwords I truly hate corporate America more than I ever have.
Posted on 2/28/24 at 7:50 am to CarolinaGamecock99
I like Wendy's but doubt I'll eat there till this little experiment fails.
Posted on 2/28/24 at 7:53 am to CarolinaGamecock99
Would it matter if prices were raised across the board and discounts were given when it wasn’t busy?
Posted on 2/28/24 at 7:53 am to CarolinaGamecock99
I had no idea Wendy's was looking for a way to go bankrupt. #TIL
Posted on 2/28/24 at 8:29 am to CarolinaGamecock99
quote:
noting the Ohio-based company will invest $20 million on high-tech menu boards
Thats crazy. How about a sign that says "prices are 20% higher from 1130-130p and 5-7pm".
Overall its not a bad idea. On days I work from home and need out of the house, I'd wait til 130 for a burger at a discount. Fast food ain't cheap these days. And it's often not fast either.
This post was edited on 2/28/24 at 8:30 am
Posted on 2/28/24 at 8:36 am to CarolinaGamecock99
Will fail, good luck.
Posted on 2/28/24 at 8:40 am to CarolinaGamecock99
Go to drive through only Wendy's.
Sit in line and refuse to move until prices drop.
Sit in line and refuse to move until prices drop.
Posted on 2/28/24 at 9:29 am to Commandeaux
quote:
Let me guess...prices just fluctuate up and not down from the regular price.
no, not down, they never go down, only up
Posted on 2/28/24 at 9:37 am to CarolinaGamecock99
I've never seen a frickin Wendy's with a packed line.
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