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Silicon Valley’s $400 Juicer May Be Feeling the Squeeze
Posted on 4/20/17 at 10:59 am
Posted on 4/20/17 at 10:59 am
quote:
One of the most lavishly funded gadget startups in Silicon Valley last year was Juicero Inc. It makes a juice machine. The product was an unlikely pick for top technology investors, but they were drawn to the idea of an internet-connected device that transforms single-serving packets of chopped fruits and vegetables into a refreshing and healthy beverage.
Doug Evans, the company’s founder, would compare himself with Steve Jobs in his pursuit of juicing perfection. He declared that his juice press wields four tons of force—“enough to lift two Teslas,” he said. Google’s venture capital arm and other backers poured about $120 million into the startup. Juicero sells the machine for $400, plus the cost of individual juice packs delivered weekly. Tech blogs have dubbed it a “Keurig for juice.”
But after the product hit the market, some investors were surprised to discover a much cheaper alternative: You can squeeze the Juicero bags with your bare hands. Two backers said the final device was bulkier than what was originally pitched and that they were puzzled to find that customers could achieve similar results without it. Bloomberg performed its own press test, pitting a Juicero machine against a reporter’s grip. The experiment found that squeezing the bag yields nearly the same amount of juice just as quickly—and in some cases, faster—than using the device.
LINK
Between this and Theranos...whatever happened to basic 'due diligence' before investing in a startup?
Posted on 4/20/17 at 11:01 am to Street Hawk
2 tons of force means there is alternative use to this juicer right? What happens if i put in some coal? Do i get diamonds?
Posted on 4/20/17 at 11:02 am to Street Hawk
How on earth did a juicing company get $120M
Posted on 4/20/17 at 11:02 am to Carson123987
quote:
How on earth did a juicing company get $120M
Because hipsters
Posted on 4/20/17 at 11:02 am to Street Hawk
quote:
Google’s venture capital arm and other backers poured about $120 million into the startup.
Juicero is the lucky stripper on the pole when google walked in with cash money falling out of their pockets. It's the corporate equivalent of making it rain.
Posted on 4/20/17 at 11:03 am to Street Hawk
Why the hell would someone pay $400 for a juicer?
Posted on 4/20/17 at 11:03 am to Street Hawk
This is the real life equivalent of "shut up and take my money"
Posted on 4/20/17 at 11:04 am to Street Hawk
Is that not the perfect metaphor for the iPhone age? A completely useless $400 juicer that hipsters buy as a virtue signal.
Posted on 4/20/17 at 11:04 am to Scruffy
quote:
Why the hell would someone pay $400 for a juicer?
THIS! I got people to do that for me.
Posted on 4/20/17 at 11:07 am to Scruffy
quote:
Why the hell would someone pay $400 for a juicer?
Someone has already answered your question....
quote:
Because hipsters
Most of them have more money than they have sense. And most of them are broke so what does that tell you?
This post was edited on 4/20/17 at 11:10 am
Posted on 4/20/17 at 11:08 am to Street Hawk
Machine still has value in that you don't have to exert all the force to squeeze it (like a citrus press), but not $400 of value.
Posted on 4/20/17 at 11:34 am to Scruffy
quote:
Why the hell would someone pay $400 for a juicer?
So they can then pay $8 for a cup of juice.
Posted on 4/20/17 at 11:34 am to Street Hawk
Jack Lalanne made a better product and could have probably kicked this hippy's arse the day before he died.
Posted on 4/20/17 at 11:56 am to Scruffy
quote:
Why the hell would someone pay $400 for a juicer?
Because they can't get a Peltzer IRL.
Posted on 4/20/17 at 9:22 pm to Street Hawk
Have yall seen the CEO's response?
"The value of Juicero is more than a glass of cold-pressed juice. Much more."
what a fricking toolbag
"The value of Juicero is more than a glass of cold-pressed juice. Much more."
what a fricking toolbag
Posted on 4/20/17 at 9:26 pm to Street Hawk
I could just get an ordinary blender and fresh fruit...
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